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GWM's strategic decision responds to the success of the H6 and changes in taxes on electric vehicles, postponing the debut of the long-awaited Pickup Poer
According to Time, a Great Wall Motors (GWM) announces a strategic turn in its Brazilian production, confirming the Haval H6 as the first model to be manufactured on national soil. This decision, impacted by the success of the SUV in the Brazilian market, reflects changes in government policies regarding taxes on electric vehicles, motivating the automaker to reevaluate its plans and schedules.
GWM and the SUV revolution
Chinese giant GWM, recognized for its innovation and global presence, chose the Haval H6 to launch its production in Brazil. O SUV, which has already won the hearts of Brazilian consumers, will be manufactured at the Iracemápolis plant, in the interior of São Paulo, the former Mercedes factory, now revitalized to receive the production of this electric vehicle.
The turnaround in the choice of the model to be produced in Brazil by GWM is directly linked to changes in Brazilian tax policies. With the federal government gradually reactivating the import tax, which reaches 35% for electric vehicles and hybrids, the automaker guides its strategy to adapt to the country's tax scenario. The change of plans aims to guarantee the competitiveness of the Haval H6 in the national market.
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The success of the Haval H6 in Brazil:
The COO of GWM in Brazil, Oswaldo Ramos, highlights the success of the Haval H6 in sales, accumulating a significant 8.600 units sold from January to November this year. This notable performance positions the SUV as a leader in its segment, surpassing local competitors, such as the Caoa Chery Tiggo 8. The Brazilian consumer's recognition and preference for the H6 directly influence the automaker's strategic decision.
As GWM prepares to start production of the Haval H6 on Brazilian soil, the long-awaited pickup Poer's arrival on the national market was delayed. The factory in Iracemápolis is undergoing adaptations for the production of the SUV, postponing the automaker's original plans. The pickup, which is already in the testing phase in Brazil, remains in GWM's plans, but its debut is now scheduled for a later date.
Future perspectives for GWM in Brazil:
In addition to the Haval H6, GWM is analyzing the possibility of producing the Poer pickup truck on Brazilian soil. Projections indicate that the factory in Iracemápolis can also house the production of this robust vehicle. At the same time, the automaker is exploring the idea of introducing a smaller SUV to the Brazilian market, the Haval H4, but this initiative is scheduled for 2025 or 2026, demonstrating GWM's long-term strategic vision.
GWM's decision to produce the Haval H6 in Brazil represents not only an adaptation to tax changes, but also a direct response to the growing demand for SUVs electricity in the country. The postponement of the Poer pickup demonstrates the automaker's flexibility in adjusting its plans to meet the conditions of the constantly evolving Brazilian market. GWM continues its path of innovation, preparing the ground for a significant presence in the national electric vehicle market and consolidating its position as a reference in the SUV sector.
