Digital evolution marks the trajectory of the energy giant in Mercado Livre.

With a solid trajectory of almost fifty years in Brazil, TotalEnergies Brazil – present in more than 130 nations and responsible for the production and sale of various forms of energy – expands its horizon with the opening of its virtual store on Mercado Livre. This initiative provides consumers with direct access to automotive solutions under the auspices of this French multinational, standing out in the main marketplace in South America.

Diversity in products and solutions

Since the end of July, the company's digital platform TotalEnergies Distribuidora Brasil is already operating at full steam, displaying an impressive variety of products aimed at SUVs, pickup trucks and compact cars. The company stands out for presenting lines of multifunctional oils for engines, manual and automatic transmissions, as well as specific brake fluids and radiator additives. With renowned series such as Quartz, Classic, Fluidmatic, Traxium, Transtec and Rubia, TotalEnergies solidifies its space in the automotive market, from light to heavy vehicles, including options for hybrid and large vehicles.

Connecting industry and consumers

Geoffrey Lee, e-commerce specialist at TotalEnergies Brasil, emphasizes that the big challenge of this transition to digital is establishing a direct connection between the company and the customer. “Historically, we have a cultural barrier. Many are still unfamiliar with purchasing automotive products online. Our focus is to understand and meet the needs and desires of our consumers,” he highlights.

In the quest to consolidate its brand in Brazilian territory, the Total Energy aims to offer not only products, but also accessible technical knowledge, increasing reliability and comfort for its customers. Lee adds: “Our objective is to reinforce the identity of the brand, which has already taken root in Brazil over these almost 50 years, and which is already well recognized among professionals and companies in the segment.”

“Our confidence lies in the excellence and performance of our products. With the entry into e-commerce, we aim to expand our participation in the Brazilian market, getting closer to our audience and strengthening our relationship with the local market”, points out the TotalEnergies specialist.

Source: Press Information | Eighteen With PR – Camila Milani.