The reality show that has become synonymous with a golden opportunity for entrepreneurs, from unusual ideas to promising businesses, the program is a true battlefield for those looking for investment. But is Shark Tank only successful?
Shark Tank is not just a TV show, it is a showcase for innovative businesses, entrepreneurs from all corners present their ideas to “sharks“, experienced investors, hoping to get that saving financial contribution. And it's no joke, no: the program has already generated billions in retail sales!
The Shark Tank effect, advertising is worth its weight in gold
Here's the cat's leap, really who can't get investment in the program you can win. Just by appearing on Shark Tank, people companies earn a national visibility which is worth its weight in gold. Stories of overcoming challenges and the chance to showcase the product in a unique way create a bond with the public that traditional advertising cannot achieve.
The truth is that not everything is rosy on Shark Tank, while some leave there with full pockets and booming businesses, others face the reverse path. Companies that were rejected from the program, such as Nopalera and the Rocketbook, became smash hits later. Ring, which is now a giant in smart locks, was ignored by the sharks and later bought by Amazon for 1 billion dollars!
Shark Tank Brazil: national opportunities and fastvertising with Ryan Reynolds
In Brazil, the Shark Tank also makes people happy entrepreneurs, examples such as Bubble Mix Tea and 2FW show that the program can be a springboard to success. Even if the deal with the sharks doesn't go ahead, the exposure on the show is already a big boost for business.
But you don't need to be on Shark Tank to have a similar effect, with social media booming, anyone can give visibility to their business. Tik Tok and Instagram have become powerful platforms for creative entrepreneurs, like Kyle Hinds from Noble Leather, who used Tik Tok to catapult his brand.
And to close with a flourish, we have the fastvertising, the new wave of marketing that takes advantage of current issues to promote brands. O actor Ryan Reynolds is a master at this, using viral moments to boost his companies.
