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Technological projections for 2024: innovations and business strategies

9 January 2024 to 16: 06
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trends in technology
Source: Cinthia Guimarães

The advancement of artificial intelligence in business

Rodolfo Rezende, technology specialist, guides us through an overview of what to expect in terms of technological advances for 2024. With companies seeking efficiency and competitiveness, the integration of Artificial Intelligence (AI) in business models has become fundamental. This year promises to be a milestone in the consolidation of emerging technologies, with AI taking center stage.

AI is not just a tool, but an agent of transformation in the interaction between humans and machines. Cutting-edge companies are implementing generative AI, transforming processes and strategies. Gartner predicts that by 2025, 90% of global companies will have generative AI as a partner in the workforce.

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Core Strategies for 2024

#1 AI Driven Mindset

Adopting an AI-centric organizational culture is essential. By aligning strategies with the benefits, costs and risks of AI, companies can improve their performance and competitiveness. Gartner reports that 73% of CIOs plan to increase investment in AI and machine learning in 2024, compared to 2023.

#2 Engineering platform

Essentially focused on the product area, this trend encompasses four pillars: aligned vision, constant feedback, data-based decision making and collaboration between teams. Investing in AI to revolutionize products and services is a fundamental step for companies in the next year.

#3 ESG (Environmental, Social, and Governance)

Sustainable growth is a priority. Pillars such as reputation, risk and resilience, talent attraction and operational efficiency are crucial. Emerging technologies support ESG initiatives, and many companies are tying executive bonuses to these practices.

#4 Cloud Computing

The adoption of cloud platforms is essential for data security, providing efficient management and broad accessibility. This technology is expected to continue its exponential growth in 2024.

These trends are aligned with the evolution of AI in business. To implement them effectively, a change in organizational mindset is necessary, which can be facilitated by specialized consultancies.

Conclusion: the era of digital transformation

Digital transformation is advancing rapidly, and AI is a major driver of this change. Leaders and managers must adopt new trends to ensure business success. Rodolfo Rezende, as COO and partner at delaware Brasil, reinforces the importance of being prepared for these innovations.

Delaware, with 20 years of experience and global presence, offers valuable guidance to transforming businesses, focusing on creating value and innovation through advanced technologies. For more information about this transformation journey, follow delaware Brasil on social media.

Source: Rodolfo Rezende

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