GWM beats Volkswagen in court and paves the way for electric cars in Brazil. Read about the future of automotive design!

In a recent legal dispute that captured the attention of automotive sector, Volkswagen faced a significant defeat in an injunction that prevented Great Wall Motors (GWM) from registering and selling its Ora Punk Cat and Ballet Cat electric models in Brazil.

These models, which sport a design reminiscent of the iconic Beetle, have been the center of an intense legal dispute.

Registration and controversy

A few years ago, GWM managed to register the industrial design of these two electric cars at the National Institute of Industrial Property (INPI). However, Volkswagen was quick to react, filing legal action alleging that the models were copies of its beloved Beetle.

Volkswagen is known for rigorously defending its designs and trademarks, often using the “lack of innovation” argument to challenge registrations that it considers similar to its products. Recently, the company even opposed the registration of a brand called “Kombinação”, demonstrating its vigilant stance.

Volkswagen vs GWM: The courtroom twist

Despite Volkswagen's efforts, the Federal Regional Court of the 2nd region reversed the initial decision on March 4, favoring GWM. The court argued that there was no unfair competition, as the original Beetle has not been produced in Brazil since 1996, and its successor, known first as the New Beetle and then as the Beetle again, had its sales ended in 2020.

Inspired design and the legacy of the Volkswagen Beetle

Interestingly, GWM never hid that its inspirations came from the Beetle, maintaining that its aim was to keep Volkswagen's legacy alive. The Chinese company argues that it is contributing to the evolution of automotive design, respecting the foundations left by Volkswagen and improving them for the benefit of society.

Although the court decision paves the way for the sale of Ora Punk Cat and Ballet Cat in Brazil, GWM maintains a cautious stance. Company executives have already expressed concerns that launching the models in Brazil could harm the brand's image, especially considering that the cars have not achieved sales success in China. Therefore, even with the legal victory, the introduction of the models into the Brazilian market remains uncertain.

Exploring the innovative features of ORA Ballet Cat

Three versions, all electric

Unlike the Beetle, the ORA Ballet Cat features exclusively motorized electrical. The entry-level version is equipped with an electric motor on the front axle (coupled to a 60,5 kWh battery), which provides a power of 171 hp and a maximum torque of 25,5 mkgf, reaching a maximum speed of 155 km/h. H.

The intermediate model offers rear-wheel drive and a high power of 300 hp. In its top-of-the-line version, the “Chinese Beetle” has an impressive 544 hp with two electric motors. In this version, the declared autonomy is approximately 500 km under the Chinese CLTC standard, when fully charged.

Cutting edge technology

The technology in the ORA Ballet Cat contrasts starkly with that of the model from six decades ago. While the old Volkswagen had cranks to open and close the windows and manual pins to lock the doors, the Chinese model incorporates the latest technological trends. Despite its retro style, which even includes a classic steering wheel with a metal rim, the cabin is equipped with a multimedia screen integrated into the instrument panel, in addition to offering modern amenities such as an induction cell phone charger and a panoramic sunroof.

Additionally, the vehicle includes rear air conditioning vents, USB ports, synthetic leather covering on the seats (with electrical adjustments for the driver) and speed control. Launched at the Shanghai Motor Show, China, in 2021, initially under the name Punk Cat, the model even has a ring light on the internal mirror to attract the female audience.

Source: engine1

Implications and possible changes

The case may still undergo further developments, as Volkswagen has filed a declaration embargo, which is awaiting judgment. This movement could change the current scenario, although the decision in favor of GWM indicates a possible change in dynamics in the automotive market, especially in the electric vehicle segment.

The court's decision not only impacts the operations of GWM and Volkswagen, but also signals a greater openness to innovations in automobile design in Brazil. As the electric car market continues to expand, cases like this highlight the importance of balancing design protection and innovation. The saga between Volkswagen and GWM undoubtedly continues to be a fascinating narrative to follow for car enthusiasts and legal experts.

Source: motor1, 17 April 2024