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While SUVs Dominate The Market, Various Sedans, Including Prestigious Names, Registered Low Sales, Becoming Sat Sedans And A Challenge For Manufacturers.
The rise of SUVs in the Brazilian automotive market has taken a heavy toll on other categories, especially sedans. Models that were once sought after now struggle to attract buyers, resulting in concerning sales numbers and some true sat sedans in dealerships.
This scenario affects everything from vehicles that once had a large volume to luxury options, which now compete with similarly priced sports utility vehicles or even more attractive offers within their own brands. Below, we list five sedans that suffered from low sales in the last month of April.
Market In Transformation: SUVs Shine, Sedans Struggle To Survive
The preference of Brazilian consumers has changed drastically in recent years. SUVs have gained ground with their versatility, elevated driving position, and imposing design, leaving sedans in the background for many.
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Little sister of the Hilux: Toyota launches Land Cruiser FJ with 4 radical versions, 2.7 engine with 166 hp and 4×4 traction with locking.
Honda Civic: From Darling To Modest Sales After Import
The Honda Civic was once a sales leader and a benchmark in the mid-size sedan segment. Today, imported and exclusively in the hybrid e-HEV version, priced at R$ 265,900, it has lost its rational appeal. Despite its modern look, refined interior with a digital dashboard and 9-inch multimedia system, and decent performance (0 to 100 km/h in about 7 seconds), only 65 units were registered in April. Honda’s strategy seems to focus on keeping the name alive, even if it is far from its traditional audience.
Audi A3 Sedan And A4: Luxury That Does Not Translate Into Volume
The Audi A3 Sedan, with a sporty look, 2.0 turbo mild hybrid engine with 204 horsepower, and good finish, registered only 44 sales in April. Priced around R$ 270,000 for the entry version, it finds itself in tough competition with luxury SUVs and better-equipped mid-size sedans. The discontinuation of the more affordable flex version has also driven away interested buyers.
Its larger sibling, the Audi A4, a classic among mid-size luxury sedans, also faces challenges, with only 36 units sold. Equipped with the same 2.0 turbo engine with 204 hp as the A3, the A4 (starting at R$ 304,990 in the Prestige version) is losing ground to SUVs from its own brand and rivals like the BMW 3 Series.
Honda Accord And Audi A5 Sportback: Giants With Numbers Of Sat Sedans
The Honda Accord, an icon among large sedans, is also suffering. The current hybrid generation, with 207 horsepower, elegant design, and spacious interior with a 12.3-inch multimedia system, costs over R$ 320,000. This price resulted in only 27 registrations in April, showing that the model has lost priority in the Brazilian market.
Closing the list of sat sedans, the Audi A5 Sportback, despite its sophisticated and sporty design, and 2.0 turbo engine with 204 horsepower, sold only 25 units. With a starting price in the range of R$ 360,000, it faces competition from sporty SUVs and the popular BMW 3 Series, in addition to suffering from high depreciation in the used car market.
Por mim tem que vender cada vez menos, eles lucram muito e nós somos otarios.
To achando maravilhoso.
Não adianta carro no Brasil tem que ser alto por isso os SUvs lideram as vendas pelo simples fato que é impossível andar e viajar pelas estradas lixos do Brasil. Sedan baixos no Brasil só serve pra bater parachoques e tem direção duras que batem d+ nas imperfeições