Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
Xiaomi That Costed R$ 2,500 to R$ 9,500 at Launch Now Appear in Offers for R$ 900 to R$ 2,000. See the Models and Price Drops of Up to 80%.
The smartphone market is moving in increasingly rapid cycles. Models that arrived in Brazil with flagship prices in 2022 and 2023 can already be found on retail sites at prices that surprise even the most attentive consumers. Among the most striking examples are Xiaomi smartphones that debuted costing from R$ 2,500 to R$ 9,500 and today are listed for less than half, in some cases accumulating drops near 80%.
Xiaomi 12: From R$ 9,499 to Just Over R$ 1,700
Launched in March 2022 in Brazil as the brand’s flagship, the Xiaomi 12 drew attention for its sophisticated design and Snapdragon 8 Gen 1 chip.
The launch price of R$ 9,499 was shocking, but today the same device can be found in promotions for around R$ 1,700.
-
Man builds functional 5-meter submarine in his garage using gas cylinders, PVC pipes, and a refrigerator motor, and navigates with the vessel on a lake in Colombia.
-
Millions of people have been eating yam for centuries without knowing that this humble tuber contains a compound called diosgenin, which scientists have now discovered can improve memory and help control blood sugar levels.
-
Scientists from an international project drill 1,800 meters of ice in Antarctica using hot water and discover details about one of the most intriguing places on planet Earth.
-
Seen from space, a colossal volcano nearly 5,000 meters high in Russia has released 1,600 km of smoke over the Pacific, forming “devil’s horns” of lava and revealing the brutal force of the Ring of Fire.
This translates to a drop of over 80%, making the former flagship one of the prime examples of accelerated depreciation. Nevertheless, its 50 MP triple camera and 120 Hz AMOLED display still provide an excellent experience for those seeking high performance without paying launch prices.
Redmi Note 12: From R$ 2,499 to Under R$ 1,000
Another emblematic case is the Redmi Note 12, which arrived in the country in versions ranging from R$ 2,499 to R$ 3,699, depending on the configuration. Shortly thereafter, the model was already plummeting to under R$ 1,000 in promotions.
This drop of over 60% has turned the Note 12 into an option for those wanting a 120 Hz phone with a robust battery without breaking the bank.
Redmi Note 13 Pro 5G: From R$ 3,299 to Around R$ 1,500
The Redmi Note 13 line officially arrived in Brazil in 2024. The Pro 5G model debuted at R$ 3,299, but just a few months later it is already found at prices close to R$ 1,500.
The reduction of over 50% makes this device one of the most attractive in terms of cost-benefit ratio. It combines a 200 MP camera with optical stabilization, Snapdragon 7s Gen 2 chip, and a high-resolution AMOLED display, features that until recently were only found in premium smartphones.
Redmi Note 13 5G: From R$ 2,499 to R$ 1,389
The “younger sibling” of the family also shows the rapid decline in prices. The Redmi Note 13 5G arrived in Brazil costing R$ 2,499, but can already be purchased for just over R$ 1,300. This nearly 45% reduction positions the model competitively among basic mid-range options.
With 5G, a 120 Hz AMOLED display, and good battery life, it exemplifies how Xiaomi quickly repositions its products in the Brazilian market.
Redmi Note 13 Pro+ 5G: From Global Leader to Aggressive Promotions
Among the 2024 releases, the Note 13 Pro+ 5G arrived as the most advanced in the family, featuring a 200 MP camera, Dimensity 7200-Ultra processor, and ultra-fast charging of 120 W. Despite its status as an accessible premium device, its price has already decreased significantly.
In the national retail market, it can be found in the range of R$ 1,500 to R$ 2,500, depending on the configuration and promotion, a drop approaching 40% in just a few months.
POCO X6 Pro: From R$ 4,399 to Under R$ 2,000
The POCO X6 Pro officially launched in Brazil in 2024 with a starting price of R$ 3,399 for the 8 GB version and R$ 4,399 for the 12 GB RAM and 512 GB storage configuration.
Currently, it is seen at prices ranging from R$ 1,400 to R$ 2,000 in various promotions, representing a drop of up to 67%.
Equipped with the Dimensity 8300-Ultra chip, LPDDR5X memory, and UFS 4.0 storage, the model has become a favorite among gamers seeking top performance at a mid-range price.
Why Do Prices Drop So Quickly?
The phenomenon of accelerated depreciation in Xiaomi smartphones has several explanations. The company releases new models every year at a rapid pace, which pressures the prices of previous devices.
Additionally, the competition in online retail, with marketplaces competing over cents in promotions, quickly drives down prices.
The exchange rate and the presence of imported versions, which compete with official channels, also contribute to this dynamic.
What Does This Mean for the Consumer?
For those buying at launch, depreciation can be a heavy financial blow. However, for those who follow the market and wait a few months, a unique opportunity arises: acquiring smartphones that were sold as premium for a fraction of the original price.
Models like the Xiaomi 12 and the POCO X6 Pro, which once cost the same as an entry-level Galaxy or iPhone, now deliver top performance for less than half the price.
A Warning for the Market
Price drops for Xiaomi reveal not only the brand’s aggressiveness but also the challenges of the Brazilian smartphone market.
While on one hand, consumers benefit from more affordable devices, on the other, this volatility reinforces the perception that electronics depreciate too quickly.
The future will tell if this model remains sustainable or if manufacturers will need to rethink their launch and pricing strategies.
-
Uma pessoa reagiu a isso.