BYD Launches Hybrid Pickup with National Production and Promises to Steal the Show at the 2025 Auto Show with Innovative Technology and Design.
BYD Confirms New Hybrid Pickup and Promises to Steal the Show at the 2025 Auto Show
BYD promises to surprise the audience at the São Paulo Auto Show 2025 with the launch of its first plug-in hybrid pickup.
The model is derived from the Song Plus SUV and will be produced in Brazil, at the Camaçari (BA) factory, reinforcing the brand’s commitment to the domestic market. The news is already emerging as one of the major highlights of the automotive sector for next year.
The pickup is set to compete directly with Fiat Toro, Ford Maverick, and Ram Rampage, raising the level of technology, efficiency, and innovation in the segment.
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With a launch scheduled for November, the vehicle marks a decisive step in BYD’s strategy in Brazil and inaugurates a new era of electrification in the national automotive market.
Weighty Launch at the Auto Show
The BYD will officially present its new pickup as the main attraction of the brand at the São Paulo Auto Show.
The automaker bets on the model as a game-changer to expand its presence in Brazil and strengthen its leadership in the automotive market.
The launch in the country is expected to mark the global debut of the pickup, since BYD does not yet sell pickups in China. The company plans to start sales in 2026, shortly after the beginning of national production.
Thus, the Auto Show solidifies its position as the stage for the worldwide unveiling of the model, confirming Brazil’s prominence in the international automotive industry.
Bold Design and Technology Inspired by the Song Plus
The new BYD hybrid pickup uses the same platform as the Song Plus SUV, with a monocoque structure that provides more comfort and stability. The external lines follow the style of the SUV, but the pickup asserts its own identity, combining ruggedness and sophistication.
The front features redesigned bumpers and a unique grille, while the rear adopts the BYD Shark design, with lamps connected by LED and the brand name highlighted on the bed cover.
Thus, the model maintains the characteristic elegance of BYD’s electric vehicles, but adds the strength and presence typical of a modern pickup.
Hybrid Powertrain and Impressive Performance
Although the technical details have not yet been officially disclosed, sources linked to BYD confirm that the model will use the DM-i plug-in hybrid system, already known from the Song Plus. The setup combines a 1.5 gasoline engine with an electric motor, delivering 235 hp of power and 40.8 kgfm of combined torque.
The e-CVT transmission features one physical gear and other electronically simulated ones, providing smooth and efficient driving. In Brazil, the pickup will be flex, making it the first in the category with external charging — even surpassing the hybrid version of the Ford Maverick.
Therefore, the model arrives with the promise to combine strength and sustainability, two trends that dominate the global automotive market.
National Production and Impact on the Automotive Sector
The BYD will assemble the new pickup at the Camaçari factory in Bahia, where it already produces Dolphin Mini, Song Pro and King. National production reduces costs, ensures tax incentives, and strengthens the brand’s competitiveness against its rivals.
Industry sources state that the project is being treated as “the major launch for BYD in 2026”, highlighting the company’s focus on dominating the Brazilian hybrid market.
With this investment, BYD solidifies Brazil as a strategic hub, expands its presence in the automotive industry, and creates new job and technology opportunities.
The New BYD Star in the Automotive Market
With the launch of the hybrid pickup, BYD reaffirms its leading role in the electric revolution of the automotive sector.
The model combines modern design, powerful performance, and sustainable focus, putting the brand in the spotlight at the 2025 Auto Show.
Production in Brazilian territory demonstrates BYD’s commitment to the domestic market and shows that the company is ready to compete directly with traditional giants.
The brand’s new pickup is expected to become one of the most anticipated launches of the year, opening a new chapter in the automotive electrification in Brazil and consolidating BYD’s strength in the national automotive sector.

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