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The Sponsorship in Brazilian Football by Bebidas Poty Began with the Mirassol Football Club, but Transformed the Company from Potirendaba into the Largest Beverage Copacker in the Country.
In recent victory photos of the Mirassol Football Club, a scene repeats itself: players celebrating, fans in party mode, and Bebidas Poty always on the team’s jersey. For over 15 years, the team has taken the field with the same name displayed on its uniform, making it one of the longest sponsorships in current Brazilian football. What began in 2007 as an informal request to help the nearby club has transformed into a continuous marketing strategy, with Poty seeing sports as an ideal stage for growth.
What perhaps not everyone realizes is that, behind that shield on the chest, is a company founded in Potirendaba, a municipality of about 18 thousand inhabitants in São Paulo, which generated 1 billion and 100 million reais in revenue in 2025 and established itself as the largest beverage copacker in the country. More than just appearing on the Mirassol jersey, Bebidas Poty has become the industrial engine that manufactures and bottles products for major brands while preparing for new growth with investments in technology, productive capacity, and sustainability.
From Local Favor to Long-Term Brand Strategy
The story begins in 2007 when the CEO of Bebidas Poty, José Luiz Franzotti, received a simple, almost domestic request.
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The company supplied beverages to the supermarket chain of Juninho Antunes, who would later become the manager of Mirassol. Amid the business relationship, the invitation arose to support the team.
The sponsorship was born as a gesture of partnership between businesses in the countryside, but quickly gained another dimension.
Poty understood that it made sense to transform that favor into strategy, connecting its brand to football and daily life in the cities served.
From that point on, support expanded. Today, the company sponsors over 20 clubs, mostly from the interior of São Paulo, and the group’s brands have appeared on the jerseys of giants like São Paulo, Corinthians, Santos, and Palmeiras, in addition to high-visibility events like Formula 1.
When Mirassol experienced a recent rise and became a sensation in Brazilian football, Bebidas Poty took advantage of the hype.
Every televised game, each image from the stands, every celebration photo reinforced the association between on-field performance and the brand that was quietly growing in the industry.
The sponsorship that began as a favor has solidified as one of the most enduring cases of sports exposure in the country.
From the Interior of Potirendaba to a Billion in Revenue
While the Mirassol jersey gained space in sports news, Bebidas Poty was building, in-house, an equally impressive growth curve.
The company that was born in Potirendaba, in a town of 18 thousand inhabitants, reached revenues of 1 billion and 100 million reais in 2025.
This number is the result of a combination of factors. On one hand, the brand’s presence driven by sports increases recognition, opens commercial doors, and reinforces the image of proximity to consumers.
On the other hand, there is a consistent industrial project based on efficiency, scale, and the ability to serve ever-larger clients. Poty no longer limits itself to selling soft drinks and beverages with its own label.
Today, about 65 percent of Bebidas Poty’s production is allocated to other brands, in a model where the company acts as a copacker.
In practice, the Potirendaba industry becomes the factory behind the packaging of major brands that appear on shelves throughout the country, while the remaining production continues to supply the group’s own portfolio.
How Bebidas Poty Became the Largest Beverage Copacker in the Country
Becoming the largest beverage copacker in Brazil doesn’t happen by chance. In the last three years, Bebidas Poty invested over 400 million reais in automation, traceability, and new production lines.
These investments translate into an operation capable of producing over 6 million boxes per month, with industrial standards that meet the demands of large clients.
By acting as a copacker, Poty assumes a silent yet strategic role. Well-known brands outsource part of their production and bottling, while the company from the countryside organizes its plant to deliver volume, consistency, and quality control on a national scale.
The strength of Bebidas Poty lies precisely in being the industrial engine behind different labels, using the same infrastructure to produce for both third parties and the group’s own brands.
This position requires technology and predictability. That’s why automation and traceability emerged as investment priorities.
Each production line needs to deliver exactly what the client contracted, in the right volume, at the right time, with the agreed standard.
From this arrangement, the company strengthens long-term contracts and consolidates its image as a reliable partner for major players in the beverage industry.
Industry, Field, and Recycling: The Power Behind the Bottle
Beyond industrial capacity, Bebidas Poty has worked the value chain beyond the walls of the factory.
The company has verticalized part of its operation and started investing in stages that influence cost, quality, and environmental perception of the final product.
One of the moves was the creation of a flavor factory in the Amazon region, linked to the supply of inputs that connect to the company’s portfolio.
Another focus was the investment in guaraná produced with family farmers, bringing the industry closer to the field and incorporating smaller producers into a structured chain.
These links help ensure a supply of raw materials and strengthen the narrative of products with controlled origin.
On the other end of the chain, Bebidas Poty established its own packaging recycling system. The initiative works on reducing waste, correctly disposing of materials, and building a brand image sensitive to sustainability.
The combination of industrial efficiency, relationship with the field, and environmental concern forms the basis of a power that goes far beyond stadium exposure.
The Next Leap for Bebidas Poty
With its billion-dollar revenue already established and leading as the largest beverage copacker in the country, Bebidas Poty is preparing for a new level change.
In 2026, the company will inaugurate the largest production line in its history, with the capacity to triple the current volume.
This expansion is not just another number on the chart. Tripling capacity means opening space for new contracts, expanding service to existing brands, and reinforcing Poty’s presence in the national market.
In a scenario where large conglomerates seek reliable partners to outsource part of their portfolio, being ready to deliver more is a direct competitive advantage.
At the same time, the constant presence in football and other sporting events keeps the brand visible to the end consumer.
The sponsorship of Mirassol, which started as a favor between neighbors, is now part of a larger board, where Bebidas Poty connects industry, sports, family agriculture, and recycling in a single long-term project.
The result is a rare case of a company from the countryside that transformed a local sponsorship into a lasting national success, without abandoning its geographical roots or the logic of reinvesting in productive capacity and a sustainable chain.
In your opinion, was Bebidas Poty’s sponsorship of Mirassol more important for strengthening the company’s brand or for boosting the club on the field?
Matéria Patrocinada pela empresa
Meio que óbvio, empresa de jornalismo ou comunicação não faz propaganda pra ninguém de graça
Sim , sempre gostei da guarana Poty. Esses dias encontrei a laranja , uma delícia. Até comprei uma camisa do Mirassol, mesmo sendo torcedor do Corinthians.
Engraçado…Eu nunca vi uma bebida dessa marca!!! Kkkkkk
Nem eu
A piracanjuba também envaza os produtos da Nestlé.sem ser notada.