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Hyundai announces affordable SUV priced at R$36 and leaves Fiat 'in the dust' in the automotive industry 

Written by Valdemar Medeiros
Published 04/04/2024 às 17:41
Updated 05/04/2024 às 10:26
hyundai exterior
Photo: Hyundai
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Hyundai's SUV arrives in the automotive industry costing less than R$40. Launch of the Hyundai Exter leaves Fiat on alert.

Arguably, the Hyundai, a South Korean giant, stands out as one of the largest vehicle manufacturers, achieving success with its models both in Brazil and around the world. In 2023, the brand announced the launch of an SUV that is smaller than the HB20 on the automotive market, offered at an extremely competitive price. According to information published by the Indian media, the Hyundai SUV is available for approximately R$36, but for now only in india.

Discover the Hyundai Exter that has been winning the automotive industry

The model in question is the Hyundai Exter, which has become one of the most desirable cars in the Indian automotive industry and which could threaten the position of several manufacturers. However, it is worth mentioning that, for For those who live in Brazil, you will need to wait a little longer.

This is because the new Hyundai SUV launched in India and still don't expect to get here. The model, which meets the requirements of a passenger car and has an adventurous style, exudes a robust look despite its size.

Interior of the Hyundai Exter – Photo: Hyundai Motor Europe

It is 3,81 m long, 1,63 m high, 1,71 m wide, 2,45 m wheelbase and ground clearance of 18,5 cm. According to information, its engine has three options, namely 1.2 E20 Fuel Ready, 1.2 with Smart Auto AMT transmission, in addition to the variant with Kappa gasoline and CNG engine, all with manual transmission.

The entry-level version of the Hyundai Exter delivers 128 horsepower. Among the standard items, the highlight is the six airbags and the 40 safety features with which the model was developed, with stability control, hill assist, ABS and EBD brakes, among others.

New Hyundai Exter SUV was launched in five trim versions

The Hyundai Exter, although it is an entry-level car, still has LED headlights and fog as standard, and can have 14 or 15 inch wheels, as well as plastic protections on the wheel arches. In addition, all Exter versions have traction and MacPherson strut front and torsion beam rear suspension.

Hyundai's new SUV was launched in five trim versions, namely the EX, S, SX, SX(O) Connect. In addition, it will have six color options. Even with this launch in the automotive industry, those who think that Hyundai is the only one that intends to meet customers' desires are mistaken.

The fact is that the great competitor Fiat announced that it will finally produce a compact car that promises to meet customer demands. Fiat's main objective is to launch a model with a lower price than the cheapest in Brazil.

Despite the promise, it is not possible to say precisely, at this point, what the value of the vehicle will be. But it is worth highlighting that production must take place at the Betim factory, Minas Gerais.

Manufacturers can release a version hybrid do Hyundai HB20?

Even with the South Korean company's eyes focused on the SUV market, with the new Hyundai Exter, the brand's strategy encompasses the new Hyundai HB20 as well, and the automaker is already offering parts for the new generation of the model for the national vehicle market.

According to information from people close to the brand, the new Hyundai HB20 could reach the automotive industry in the next three years, an average time for a company to develop a product of this type. Of course, there is little news about the new version of the model, especially in relation to its design.

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Alex Amora
Alex Amora
10/04/2024 18:38

When you get here, with the load of taxes, you'll be a hundred easy!

Anonymous
Anonymous
In reply to  Alex Amora
13/04/2024 22:07

Logical. There are a lot of deputies and aspones for us to support…

Jose Carlos
Jose Carlos
11/04/2024 14:04

When it arrives in Brazil, Taxadd will add an additional 50% in taxes and the final price will be in the same range as other brands!! As long as the key to the safe is with this group of scoundrels in the government, "let go"

Valdemar Medeiros

Journalist in training, specialist in creating content with a focus on SEO actions. Writes about the Automotive Industry, Renewable Energy and Science and Technology

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