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Located In The Heart Of The Amazon, The Largest Honda Motorcycle Industrial Hub In The Amazon Is The Backbone Of The Two-Wheeler Industry In Brazil, Responsible For The Success Of The Iconic CG 160.
In The Middle Of The Manaus Industrial Hub (PIM), In Amazonas, Operates A Real City. It Is The Honda Motorcycle Factory Of The Amazon, The Largest Honda Motorcycle Industrial Hub Outside Japan. It Is From There That The Two-Wheeled Vehicles That Drive Brazil Are Produced, Including The Legendary CG 160, The Motorcycle That For Millions Of Brazilians Is The Materialization Of A Dream.
The History Of This Factory, Which Started Almost Out Of Obligation In The 70s, Is The Story Of A Resounding Industrial Success. An Operation That Today, In 2025, Achieves An Impressive Production Rhythm And Prepares To Lead The Transition To Electric Motorcycles In The Country.
The Ban That Forced Honda To Build Its Factory In Brazil In 1976
In The Early 70s, Honda Was Already A Success In Brazil With Its Imported Motorcycles. The Company’s Original Plan Was To Build Its Factory In Sumaré (SP). However, A Shift In National Policy Changed The Entire Scenario. In 1975, The Brazilian Government Banned The Importation Of Vehicles, Forcing Honda To Make A Decision: Either Produce Locally Or Leave The Market.
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The Company Decided To Stay, But The Location Changed. Instead Of São Paulo, Honda Chose Manaus To Benefit From The Tax Incentives Of The Free Trade Zone And Open The Largest Honda Motorcycle Industrial Hub. The Factory Was Inaugurated On November 4, 1976, And The First Motorcycle To Roll Off Its Production Line Was The Iconic CG 125, A Model Reinforced For Brazilian Conditions.
A Machine For Producing Motorcycles: The Impressive Production Rhythm
The Efficiency Of The Manaus Factory Is World-Class. Data From 2024 Shows That The Plant Operates At A Frenzied Pace, With A New Motorcycle Rolling Off The Assembly Line Every 19 Seconds. This Equates To A Daily Production Of Approximately 5,700 Units.
This Capacity Has Allowed The Factory To Achieve Historic Milestones. In 2023, Annual Production Exceeded 1.2 Million Motorcycles. In October 2024, Honda Celebrated The Production Of Its 30-Millionth Motorcycle In Brazil, A CG 160 Titan.
The Impact Of The CG 160 On The Lives Of Brazilians
The Largest Honda Motorcycle Industrial Hub In Manaus Is Often Called The “Dream Factory”. Although It Is Not An Official Name, The Nickname Perfectly Captures The Sociocultural Impact Of The Company. For Millions Of Brazilians, Especially Those Of Low Income, Having A Motorcycle, Like The Ubiquitous CG 160, Is The Fulfillment Of A Dream.
The Motorcycle Represents Independence, The Tool Of Work For Delivery Riders And Motorcycle Taxi Drivers, And The Freedom To Come And Go. In This Context, The Manaus Factory Is Where These Dreams Are, Literally, Built And Assembled.
The Economic Engine Of Manaus: The Largest Honda Motorcycle Industrial Hub Outside Japan
The Honda Complex Is The Epicenter Of The Two-Wheeled Industry In The Manaus Industrial Hub. The Factory Directly Employs Over 8,000 People And Is Responsible For Over 75% Of All Motorcycles Manufactured In The Region.
What Makes The Largest Honda Motorcycle Industrial Hub Outside Japan So Efficient Is Its Level Of Vertical Integration. About 90% Of The Parts Of A Honda Motorcycle Are Produced In-House, From The Chassis And Wheels To Engine Parts. This Gives The Company Total Control Over Quality And The Pace Of Production.
New Models And The Arrival Of Electric Motorcycles
In 2025, The Manaus Factory Not Only Continues Its Mass Production, But Also Diversifies. The Company Is Launching Higher Displacement Models, Such As The New NX 500 And The CB 650R, Which Features Innovative Electronic Clutch Technology (E-Clutch).
The Most Important Step For The Future, However, Was Announced In June 2024: Honda Will Develop And Produce Electric Motorcycles In Manaus. This Decision Transforms The Factory From A Mass Production Center Into A Technology Hub, Ensuring Its Strategic Importance For The Coming Decades And For The New Era Of Mobility In Brazil.
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