In May 2010, a Florida programmer made what would later be called the most expensive pizza order in history using Bitcoin. Laszlo Hanyecz exchanged 10.000 bitcoins for two pizzas, in a transaction that became a milestone in the history of cryptocurrencies. At the time, the value of the pizzas was only $25, but the bitcoins used in the purchase are now worth more than $1 billion.
It all started with a simple post on a Bitcoin forum on May 18, 2010. Hanyecz offered 10.000 bitcoins in exchange for two pizzas, and even specified his favorite toppings: “onions, bell peppers, sausage, mushrooms, tomatoes, and pepperoni.” The programmer made it clear that he didn’t want “weird fish toppings” and mentioned that he liked having leftovers for later. Four days later, a British user named “jercos” accepted the request, bought the pizzas from Papa John’s for $25, and sent them to Hanyecz.
At that time, the 10.000 bitcoins were worth about $41, but the importance of the transaction was somewhere else. It was the first time a digital currency had been used to purchase a physical product, marking a pivotal moment for Bitcoin. In an interview with 60 Minutes, Hanyecz explained his motivation: “I thought it was really cool to be able to say that I had exchanged this digital money for something real.”
Bitcoins for pizzas…
Upon receiving the pizzas, he confirmed on the forum that the exchange had been completed, briefly thanking the facilitator: “thanks, jerks.” He even shared a photo of the pizzas next to his children, without imagining that, years later, that order would become legendary.
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Since then, Bitcoin's appreciation has been meteoric. Nine months after the purchase, the cryptocurrency reached parity with the dollar, which meant that the 10.000 bitcoins used in the transaction were already worth US$10.000. Fast forward in time, and the current value of those same 10.000 bitcoins is an impressive US$1.024.825.000 (around R$5 billion). This means that each pizza in the purchase has an estimated value of US$512.412.500 (or around R$2,5 billion).
Extreme appreciation
The episode, which at first glance seemed like a simple exchange, showed the potential of Bitcoin as a means of exchange and was a milestone in the history of cryptocurrencies. However, the extreme appreciation of Bitcoin over the years made such transactions practically unfeasible. Despite this, “Bitcoin Pizza Day,” as it became known, continues to be celebrated by cryptocurrency enthusiasts around the world as the moment when Bitcoin entered people’s daily lives.
And so, what started as a craving for pizza turned into one of the most iconic stories in the cryptocurrency universe, reinforcing Bitcoin's impact on global economy and immortalizing Laszlo's pizzas as a milestone in the history of cryptocurrencies.
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