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Tool uses real data from routes to measure emissions, identify inefficiencies, and increase operational efficiency with a focus on sustainability
AI solution transforms logistics data into environmental and financial efficiency
Initially, in March 2026, SimpliRoute announced the launch of NetZero, a dashboard aimed at environmental monitoring in logistics.
Moreover, the solution arises in a scenario of increased regulatory pressure and growing demand for ESG practices in the logistics sector.
Thus, companies begin to measure, monitor, and reduce CO2 emissions in real time, based on operational data from routes.
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Therefore, the tool replaces generic estimates with concrete and verifiable information, strengthening strategic decisions.
Real-time monitoring identifies waste and reduces costs
According to Álvaro Echeverría, CEO of SimpliRoute, continuous measurement allows for the identification of operational losses with fuel.
Additionally, he states that excess emissions indicate poorly planned routes, which directly impacts logistics costs.
In this way, NetZero allows for a shift from annual analyses to daily and accurate monitoring of emissions.
Consequently, companies gain more confidence when reporting environmental results and also enhance competitiveness in bids.
At the same time, the tool contributes to access to green credit lines, which are increasingly relevant in the market.
Data-driven technology increases the reliability of information
Unlike traditional spreadsheets, NetZero operates integrated with the execution of logistics routes.
Furthermore, the platform uses official emission factors, ensuring greater accuracy in carbon calculations.
Thus, the system considers variables such as mileage, type of vehicle, and cargo transported.
As a result, the analysis becomes more reliable and aligned with the operational reality of companies.
Additionally, the solution identifies critical points, such as:
- Vehicles with high fuel consumption
- “Empty kilometers” in logistics routes
- Recurring operational inefficiencies
Therefore, decarbonization also starts to generate direct financial returns, in addition to the positive environmental impact.
Expansion in Brazil reinforces the company’s strategy in Latin America
Currently, Brazil represents about 12% of SimpliRoute’s revenue, according to data released by the company in 2026.
Moreover, the country is considered one of the company’s main markets in Latin America.
Thus, the launch of NetZero occurs at a strategic moment of regional growth.
At the same time, the solution arrives with a fixed fee, which broadens access to technology.
In this way, companies of different sizes can adopt data intelligence tools focused on sustainability.
According to Echeverría, the goal is to transform sustainability into a central indicator of operational profitability.
Thus, each kilometer traveled begins to generate measurable economic and environmental value.
Logistics sector increases focus on CO2 but still faces technological challenges
According to the State of Logistics study, the Brazilian logistics sector shows increasing concern about carbon emissions.
However, there is still a significant gap in investments in artificial intelligence applied to process optimization.
In light of this, SimpliRoute maintains a dedicated team in São Paulo to adapt its solutions to the national market.
Moreover, the company seeks to align its technologies with the continental characteristics of Brazil.
Global company bets on artificial intelligence for integrated logistics management
Founded in 2014, SimpliRoute is a global native artificial intelligence company.
Currently, the company serves over 1,000 clients in 26 countries, spread across two continents.
Additionally, its platform centralizes and automates transport management, using AI to optimize logistics operations.
Thus, the launch of NetZero reinforces the company’s strategy to integrate operational efficiency with data-driven sustainability.
In this scenario, the digitalization of logistics tends to accelerate — and, at the same time, raises a central question:
Álvaro Echeverria, CEO of SimpliRoute.
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