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Billionaire Legacy, Refuge in the Interior of São Paulo and Leisure Structure Comparable to a Country Club Mark the Farm Attributed to Roberto Justus in Porto Feliz, with 104 Hectares, Infinity Pool, Jet Ski Lake, Private Cinema and Spaces Focused on Family Interaction.
With an estimated fortune of around R$ 1 billion, businessman and host Roberto Justus, 70, maintains a large farm in the interior of São Paulo, used as a refuge for rest and family interaction, in an area attributed to approximately 104 hectares.
The property is located in the Porto Feliz region and frequently appears in posts published on social media by Justus and his wife, Ana Paula Siebert, showcasing snippets of their routine outside the capital, as well as leisure moments with the family.
Farm in Porto Feliz as a Family Refuge
According to the posts shared by the couple, the farm was organized to function as a space for a pause from the urban agenda, with environments aimed at rest, interaction, and outdoor activities, taking advantage of open areas that favor different uses.
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Instead of serving merely as a weekend setting, the location is described in posts as a place to stay for longer periods, specifically to reduce the pace of city life and increase family interaction time in spacious environments.
Leisure Structure with Country Club Profile
The layout of the land and the buildings was planned to provide entertainment within the space itself, following a logic similar to that of a country club, with sports and recreational areas distributed throughout the property and integrated with the outdoor areas.
Among the environments cited in records and reports about the location are sports courts and fields, including a multipurpose court, tennis court, and space for beach tennis, as well as a soccer field and an area reserved for mini-golf.
Private Cinema and Integrated Convivial Areas
Within the set of areas aimed at entertainment, one of the spaces mentioned for regular use is the private cinema, described as planned for family movie sessions and for leisure moments on days of extended stay.
Around these structures, the property gathers areas for gathering and rest that, in the published images, appear connected to balconies, gardens, and spacious areas, allowing different activities to occur simultaneously without concentrating in a single environment.
Infinity Pool and Lake for Jet Ski
Another highlight in the images is the infinity pool, presented as a space for relaxation and family gatherings, in an outdoor area that serves as a central point for staying during rest periods.
In the same posts, a lake composes the landscape of the property and is associated with recreational use, with Justus himself already showing that he uses the space for jet ski rides, as well as documenting the surroundings as part of the farm’s scenery.
Guest House and Animal Presence on the Property
To increase the capacity to host visitors, the farm has a house designated for guests, described as a support structure to accommodate family and friends, maintaining the standard of the ensemble and preserving the proposal for extended stays.
Moreover, the published records also showcase the presence of animals on the property, in interactions of the family with the animals and scenes showing children enjoying the open spaces, with activities connected to nature.
Origin of Roberto Justus’s Fortune
The estimated wealth attributed to Justus is often linked to his career in the advertising market, where he built his business foundation over decades and became one of the best-known names in the sector, before gaining prominence on television.
Still in his youth, he graduated in Business Administration and entered the communication market by founding, in 1981, the Fischer & Justus agency, a move that marked a turning point for the advertising sector and paved the way for new expansion initiatives.
In the following years, Justus led processes of reorganization and growth until creating, in 1998, the Newcomm Group, a holding company that expanded his presence in the market and later partnered with the international group WPP, in a central phase for business consolidation.
Later on, he stepped down from the executive leadership of the group to channel energy into other projects and investments while preserving his public image linked to entrepreneurship, a theme that continued to cross his activities across different business fronts.
Television Career and National Projection
The transition to television gained momentum in 2004 when he debuted as the host of “The Apprentice” on Record TV, a format inspired by business realities that expanded his reach beyond the advertising sector and transformed him into a popular figure.
During this period, the phrase “You’re Fired” became a brand associated with the host, reinforcing the audience’s identification with the format and helping to consolidate his presence in the lineup, in a phase of high exposure.
Subsequently, he also hosted other shows, including interview programs and reality shows aired on open networks, maintaining the connection with the business and entertainment universe while consolidating his image as an investor and communicator.
At the same time, reports and profiles about his journey indicate that his recent activities include initiatives and participations in different businesses, with a focus on investments and business projects that add to the foundation he built in the communication market.
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