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The Company Ourolux Recently Invested Approximately US$ 100 Million in the Photovoltaic Energy Sector and Expects 30% in Revenue Through the Solar Energy Market
Ourolux, known as one of the largest lighting companies in the world, has consolidated its market position over the past 30 years by offering innovative products that provide savings, low energy consumption, and affordable prices to Brazilian consumers. As an innovator in sustainable practices, it has redirected its efforts in recent years and invested about US$ 100 million to create a new division focused on photovoltaic energy. As a result, Ourolux expects double-digit growth this year, aiming for a 30% increase in revenue due to the line being utilized in the solar energy market.
According to Douglas Moraes, National Sales Manager of Ourolux, 2021 will be a strategic year for the company, with revenue in the Lighting segment remaining stable and the solar energy segment achieving significant growth of over 300%. Until 2022, Ourolux’s focus remains on the photovoltaic energy market.
Manager Douglas Moraes States That the Company Will Bring Real Benefits to the Planet and Consumers’ Wallets
“We continue with the main goal of offering our customers sustainable products that promote savings, such as photovoltaic generators, which are a true benefit for both the planet and the consumer’s wallet,” said Douglas.
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Having already expanded into solar energy for several years, he also reports that the company will have important partnerships in this innovative market, which is solar energy. “Just like in the lighting division, where we have a consolidated structure and over a thousand resellers, we have expanded the solar energy division and, today, the commercial area already has more than 50 representatives spread across Brazil,” he explains.
The Main Challenge for Ourolux in 2022 Will Be to Stimulate the Renewable Energy Market and Seek Products with Greater Energy Efficiency and Lower Consumption
“We want to bring new LED products with greater energy efficiency, with more lumens and lower consumption, as well as increase investments in solar energy generation, through photovoltaic panels that produce more energy per square meter of panel,” Douglas concludes.
About the Company Ourolux
Ourolux has a 30-year history and is the best-selling brand in the Brazilian food market for four consecutive years, always keeping up with market trends, offering quality and high-tech products, and having the largest portfolio in the entire lighting market. More than 200 employees serve over 10,000 resellers of all sizes, from small community stores to supermarket chains, wholesalers, and home centers across the country, building a relationship of trust and loyalty with each reseller.
The company has a storage area of 20,000 square meters, divided into three distribution centers, and is strategically located near major airports, ports, and highways. The entire logistics structure provides customers with agility and security with high standards proven and recognized by the market.
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