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While Some Pickups Hold Their Value, Others, Including Renowned Models, Surprise Negatively. Check Out Five Pickups That Have Fallen in the Fipe Table Sharply Until May 2025.
The pickup market in Brazil is dynamic, with models like Fiat Rampage and Toyota Hilux demonstrating consistently low depreciation, much to their owners’ delight. However, this is not the reality for all vehicles in the category, with several pickups that have fallen in the Fipe Table significantly, raising concerns.
This article details five models that have shown considerable devaluation over the past year, based on Fipe Table values compared between May 2024 and May 2025. Let’s analyze the numbers and the reasons behind these declines.
Not All Hold the Price Like Hilux and Rampage
While the value stability of some pickups is a major attraction, the depreciation scenario of others raises a red flag. Owners of certain models have been shocked by their depreciation, and it is crucial to understand which pickups have fallen in the Fipe Table and why. Below, we detail some noteworthy examples.
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OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
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OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Jeep Gladiator Rubicon 2023
The Jeep Gladiator Rubicon 2023 arrived in Brazil with a status of luxury pickup, combining the iconic Wrangler look with the functionality of a bed. Its design is unmistakable, featuring round LED headlights, Jeep’s classic seven-slot grille, and 17-inch off-road tires. Inside, it offers robustness and technology, including an 8-inch multimedia system and premium sound. The engine is a 3.6L V6 gasoline with 285 horsepower, with an eight-speed automatic transmission and 4×4 traction with low range and locks.
Despite its unique proposition, the high price and maintenance cost limit its audience. In May 2024, a 2023 Gladiator Rubicon was listed at R$ 396,201. A year later, in May 2025, its value in the Fipe is R$ 377,336. The depreciation was R$ 18,865, representing a drop of 4.7% in 12 months.
Nissan Frontier Platinum 2023 Was One of the Pickups That Fell in the Fipe Table
The Nissan Frontier Platinum 2023 positioned itself as the most refined version of the pickup after the 2022 facelift, targeting those looking for a premium diesel utility vehicle. It features full LED headlights and 18-inch diamond-cut wheels. The interior offers good comfort, an 8-inch multimedia system, 360º cameras, and a sunroof. The engine is a 2.3L bi-turbo diesel with 190 horsepower, with a seven-speed automatic transmission and 4×4 traction.
Even with a strong recipe and decades of presence in the market, the Frontier unfortunately did not “catch on” and is among the least sold. In the Fipe, in May 2024, a 2023 Frontier Platinum cost R$ 234,684. Today, in May 2025, the same pickup is worth R$ 208,132. This represents a loss of R$ 26,552, or 11.3% in one year, making it one of the pickups that have fallen in the Fipe Table significantly.
Volkswagen Amarok Highline 2023
The Volkswagen Amarok Highline 2023 remains desirable for its performance and comfort, especially for the 3.0L V6 turbo-diesel engine with 258 horsepower and permanent all-wheel drive, capable of going from 0 to 100 km/h in 7.4 seconds. Its exterior features bi-xenon headlights and wheels of up to 20 inches. However, the interior finish disappoints with an excess of hard plastic, and the equipment list falls short.
The current generation already shows signs of aging, and the restyling at the end of the previous year diminished the Amarok’s appeal. Additionally, imports were paused due to the absence of Arla 32, which tends to depreciate it even more. In May 2024, an Amarok Highline 2023 cost R$ 238,613. A year later, in May 2025, it appears in the Fipe for R$ 211,691. The loss was R$ 26,922, a depreciation of 11.2%.
Mitsubishi L200 Triton HPE 2024
The Mitsubishi L200 Triton HPE 2024 is known as one of the toughest pickups, with a reputation for mechanical robustness and off-road performance. Its design is marked by sharp, divided LED headlights and 18-inch wheels. The engine is a 2.4L turbo-diesel with 190 horsepower, with a six-speed automatic transmission and 4×4 traction. Fuel consumption is one of its positive points.
Despite its reputation for being unbreakable, the recent generational change at the beginning of this year has caused the L200 to lose liquidity in the market. In May 2024, the HPS 2024 version cost R$ 263,787. Today, in May 2025, it is valued in the Fipe at R$ 241,076. This represents a loss of R$ 22,711, or 8.6% depreciation in 12 months.
Fiat Titano Ranch 2025: Newcomer in the Market Already Figures Among the Pickups That Fell in the Fipe Table
The Fiat Titano Ranch was launched in 2024 as a 2025 model. Despite a lukewarm start, its sales have improved. The exterior has an imposing look, with sharp LED headlights and 18-inch wheels. It offers a 10-inch multimedia system and good interior space. The engine is a 2.2L turbo-diesel with 180 horsepower, with a six-speed automatic transmission and 4×4 traction.
The Titano suffers from public skepticism due to being based on a global project from Peugeot, which impacts resale. Additionally, production shifted from Uruguay to Argentina this year, which will bring a more powerful engine (not yet available in Brazil). This future update is expected to further depreciate the current Titano. In May 2024, the Titano Ranch 2025 cost R$ 247,100. A year later, in May 2025, it is listed in the Fipe for R$ 214,801. The loss was R$ 32,299, or 13% depreciation in just one year, highlighting it among the pickups that have fallen in the Fipe Table recently.
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