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The International Event Gathered Over 15 Thousand People in Five Days of Programming at Expocentro Júlio Tedesco, in Balneário Camboriú
Balneário Camboriú was the stage for the Abu Dhabi Extreme Championship (ADXC). The event was part of BC Fight Week, held from February 26 to March 3, featuring three international events of jiu jitsu, grappling, and MMA. What few know is that the organization of the event was handled by local companies, who took care of all production, assembly, catering, among other related services that ensured the event’s success
“The ADXC came to be the largest grappling event in the world, so it is only fair to bring this show to the country that internationalized jiu jitsu, and in Balneário Camboriú we had a structure of the same standard as the events held in Abu Dhabi,” says Rodrigo Valério, commercial operations manager of IVSM, the group that owns the ADXC.
“From Abu Dhabi, the ADXC is touring the world, bringing the emotion and spirit of grappling to fans all over the planet,” said H.E. Abdulmunan Al Hashemi, president of the UAEJJ Federation. Ambassador Saleh Ahmad Salem Alzaraim Al Suwaid also participated in the ADXC, representing the United Arab Emirates, the country responsible for the partnership to bring the competition to Brazil.
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Local Companies Ensured the Success of BC Fight Week
“This is the first time the ADCX leaves the United Arab Emirates and comes to Brazil, and all production and execution of the event was handled by local companies, who demonstrated that they have the expertise to carry out events of all sizes,” says Felipe Pamplona, co-owner of Pamplona Produções e Eventos, which has already produced sports events like UFC, FMS in particular Whindersson Nunes X Popó among other major events in the scene. Pamplona, along with Rosa Fatho Eventos Criativos and 7+ Eventos, took care of the production of BC Fight Week.
7+ Eventos is a company specialized in events of all sizes and has a client portfolio that includes large artistic, cultural, and sports promoters. Pamplona Produções is currently one of the largest sports event producers in Brazil, and Rosa Fatho has tradition and expertise in social and corporate events of all sizes.
“Pamplona Produções e Eventos negotiated with Abu Dhabi the handling of this event through the Brazilian Jiu-jitsu Federation and the city hall of Balneário Camboriú and took care of the visual identity, architectural project, together with 7+ Eventos, responsible for all structural aspects,” says Felipe
Rosa Fatho also played a significant role throughout the process. “They participated with crucial services for the smooth running of the events that happened simultaneously in Balneário Camboriú, from hosting services, organization of VIP sectors, catering, reception, coordination of the general audience to event security,” adds Felipe.
Adriana Rosa, managing partner of Rosa Fatho, says that large-scale and complex events allow the event services sector in the region to showcase its enormous potential. “Today we have a service network as good as or even better than those available in major centers. It is events like BC Fight Week that allow us to showcase all our expertise,” points out Adriana.
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