The owner of the company, Alê Costa, intends to further expand his business with the construction of the new Cacau Show factory in Espírito Santo

Founded by Alexandre Costa in 1988, the brand Cacau Show is now the largest chain of fine chocolates in the world, having more than 3.000 stores throughout the country and also present in more than 50 countries. In Brazil, it has factories in Itapevi, in São Paulo, and in Linhares, in Espírito Santo, according to the website Site de Linhares.

During a lecture on the SEBRAE program on Tuesday, the 07th, called ACELERA, which had the theme of accelerating Sebrae's business in Espírito Santo, the owner of Cacau Show, Alexandre Costa (Alê Costa), presented the lecture “A truffle and a thousand stores later”, which talks about the company's trajectory and how it managed to make Cacau Show the largest chain of fine chocolates in the world.

In the lecture, the owner of Cacau Show said that the company will be able to earn, in the year 2023, approximately R$ 5,3 billion, that is, almost 30% more than the figure for 2022, which was R$ 4,1 billion.

Investments in the Espírito Santo factory reached around R$ 100 million

Starting its activities with just a small store in the state of São Paulo, Cacau Show today has 19,5 employees and is the largest franchisor in Brazil, with approximately 3,7 stores across the country.

The company's plans to invest in Espírito Santo emerged after the construction of the factory in Linhares, where the Leão Alimentos factory operated, which had investments of R$ 100 million in its construction.

With this increase, Cacau Show in Espírito Santo brought planting closer to its chocolate production and ensured greater control over the cocoa fruit that is used to manufacture its products.

According to Alexandre Costa: ”We have owned the Dedo de Deus farm for almost 10 years in Linhares, in the Holy Spirit. We were lucky to find the old Leão Alimentos factory. with 50 m² of built area, which was an invitation to expand our business and export our products, due to its proximity to ports. In addition, we have a megastore and the Instituto Cacau Show in front of the factory.

Overwhelming growth plan for 2023 in Espírito Santo

Cacau Show's growth plan for 2023 is as overwhelming as that for 2022, and the company hired a consultancy to carry out acquisitions worldwide, with the aim of accelerating its business even further.

In addition to the new factory, the company also plans to build a chocolate-themed theme park, which should be ready within 3 years, with an area of ​​500 m².

Cacau Show's revenue is estimated at R$5,3 billion, 30% more than projected for the closing of 2022. According to the CEO: “The secret is to be competitive. Doing well is expensive and poorly done is cheap, everyone does it. The difficult thing is to do it well at a low cost”.