Amid slowing demand for electric cars, automakers are looking for new ways to attract consumers

Electric cars are becoming true entertainment and convenience spaces on wheels, and China is leading this revolution. The slowdown in demand for electric vehicles in the country did not stop automakers like BYD from surprising the market with innovations that go far beyond what was expected.

Last year, BYD announced the inclusion of entertainment technology and karaoke apps in its models, paving the way for a new era of automotive experiences. Just a few months later, other Chinese automakers are following suit, offering innovative features to attract consumers in a competitive market.

Slowing demand and the search for innovation

The slowdown in demand for electric cars in China has been a challenge for the sector's main manufacturers. However, instead of passively waiting for the recovery, automakers are investing in creative solutions to win over consumers.

With advanced technology and connectivity options, Chinese automakers are exceeding expectations, leaving Western companies behind in terms of innovation and gaining a greater share of the market.

New experiences inside the car

Xpeng surprised the automotive market with a revolutionary innovation in the Xpeng G9 SUV. With a simple touch of the screen, the vehicle transforms into a comfortable bed for two people. To enjoy this convenience, drivers need to install the “sleeping kit” and activate the corresponding button, which adjusts the front and rear seats to lie flat. Then, an air mattress automatically unfolds and inflates, providing a cozy space for rest.

This innovation not only promises comfort, but also offers practicality for those who like camping, traveling or simply need a place to take a nap during long workdays. The Xpeng G9 is available with a starting price of US$36.700 (around R$182), which makes it an attractive option for those looking for an electric vehicle with striking differences.

The success of the Xpeng G9 was highlighted during the Lunar New Year in China in February, when adverse weather conditions, such as snow, and long queues to charge electric cars, led many people to opt for this model as a solution practical and comfortable for your transportation needs.

Mobile stove

Another new feature is the Polestone 01, from the startup Rox Motor Tech, which comes equipped with a camping-style kitchen mounted on the rear. With an induction cooker and a water dispenser, the car offers a practical and innovative solution for those who want to cook while traveling. The car costs US$48.700 (about R$242).

Drones

BYD, in partnership with a Chinese drone company, has taken the driving experience to a new level with the premium Yangwang U8 model, which includes a retractable drone. This innovative device, mounted on the vehicle's roof, is controlled directly from the car's screen via a built-in system.

The drone is programmed to follow the vehicle's route and capture high-quality images, providing drivers with a real-time aerial view. Additionally, drivers have the option to produce videos directly on the car's screen, allowing them to capture unique moments from their journeys or simply enjoy the scenery from a whole new angle.

entertainment on board

In addition to comfort, Chinese electric cars are offering unprecedented entertainment options. Tesla, for example, has integrated the Steam gaming platform into its vehicles, while Li Auto allows drivers to connect their Nintendo Switch to the car's system.

BYD went even further, redesigning the steering wheel so that it can be removed and used as a controller to play video games, transforming the structure of the car itself into a games console.

Safety, restrictions and the future of electric cars

However, it is important to highlight that these innovations raise security concerns. To avoid distractions behind the wheel, automakers need to implement restrictions, such as allowing video games to be accessed only when the car is parked.

Chinese electric cars are redefining the driving experience, offering not only a form of transportation but also a space for entertainment and comfort. With innovations ranging from built-in beds to full kitchens to drones, these vehicles are winning over consumers and putting China at the forefront of the global automotive industry.

If you are looking for an electric car that goes beyond expectations, Chinese models offer a unique experience that combines cutting-edge technology with comfort and convenience. The electric car revolution is just beginning, and China is leading the way.