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Product Went Viral After Video with Lei Jun; Simple Accessory Promoted as Official Item of Xiaomi YU7 SUV
The Xiaomi CEO, Lei Jun, appeared in a video promoting a new product that quickly became a hit: a cat transport box. The simple and functional accessory sold out within minutes after being published.
The novelty was sold for around 199 yuan (R$ 135) as a complementary item to the brand’s electric SUV. With a growing focus on the pet market, Xiaomi continues to expand its line of products aimed at pet owners.
Transport Box Went Viral After Xiaomi CEO’s Appearance
The video featuring the Xiaomi CEO demonstrating the box was enough to generate a wave of orders. According to the portal Following the Yuan, the stock ran out quickly after the announcement. The product was promoted as an official accessory of the Xiaomi YU7 electric car, which includes an exclusive “pet mode.”
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The box was developed with the help of company employees who own cats. It features a spacious structure, transparent windows, side opening, and an external pocket — simple yet functional solutions for transporting animals. Even without technological innovations, the design pleased the audience.
Product Reinforces Xiaomi’s Strategy in the Pet Market
The choice of the Xiaomi CEO to personally promote the box underscores the importance the brand places on the pet market. The company has already launched other similar items, such as automatic feeders, smart fountains, and even a monitoring collar for cats.
The trend remains strong in China: it is estimated that by the end of the decade, the number of pets will surpass the number of children under four years old in the country. Consequently, the pet product sector is becoming increasingly attractive to large technology companies.
In the case of the Xiaomi YU7 SUV, the pet mode includes features such as a camera in the internal rearview mirror, speakers for remote interaction, and automatic air conditioning to keep animals comfortable during the journey.
The launch of the transport box for cats demonstrates how Xiaomi, under the leadership of the Xiaomi CEO, is attentive to the changes in lifestyle among Chinese and global families. With simple yet well-planned products, the brand expands its presence in new consumer segments — including outside traditional technology.
Would you buy a pet accessory from a mobile phone and car brand? Let us know in the comments.
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