The New Holland CR 10.90 Harvester Set a New Productivity Record in Luiz Eduardo Magalhães, Bahia, According to RankBrasil
The Brazilian agribusiness has reached a new impressive milestone: a New Holland CR 10.90 harvester set the national productivity record by harvesting 481.2 tons of soybeans in just 8 hours. The operation took place in the city of Luiz Eduardo Magalhães, Bahia, and was certified by RankBrasil, an independent entity that has acknowledged national records since 1999. This achievement highlights the technological evolution of the agricultural sector and the efficiency of modern machines, which enable significant gains in productivity and time optimization in the field.
The machine used in the record harvest was equipped with a 50-foot platform, allowing it to cover 131 hectares in a short period. According to experts, this technology is essential to meet the demands of Brazilian agribusiness, which increasingly seeks efficiency and reduction of operational costs. Ricardo Basso, the rural producer responsible for the operation, emphasized the importance of cutting-edge mechanization to achieve high levels of productivity.
Advancements in Agricultural Technology and Impact on Productivity

The record established reinforces the impact of technological innovation in the field. Machines like the New Holland CR 10.90 are designed to offer greater operational efficiency, reducing losses during harvesting and maximizing the producer’s profitability. According to the manufacturer New Holland, the harvester is equipped with a dual rotor system that improves grain separation, ensuring a cleaner and faster harvest.
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Alone, the producer applies 7,400 hectares with the T100 drone in an optimized structure, replaces the generator with a silent battery, and demonstrates how technology reduces costs, increases productivity, and even challenges the uniport in the field.
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According to RankBrasil, which certified the achievement, the performance of the machine proves the evolution of Brazilian agriculture and the country’s capacity to stand out in the global grain production scenario. “This record reflects the high technological level of Brazilian agribusiness, which has been increasingly investing in modern equipment to optimize production,” stated Luciano Cadari, director of RankBrasil.
Brazilian Agribusiness and the Search for Efficiency
Brazil is one of the largest producers of soybeans in the world, and the search for new technologies to increase productivity has become a priority for farmers. According to data from the National Supply Company (Conab), the 2024/2025 soybean harvest may exceed 155 million tons, driven by improvements in mechanization and the use of planting and management techniques.
The record harvest recorded in Bahia reinforces Brazil’s prominence in the sector and the ability of producers to adopt innovative solutions to face challenges such as climate change and global market fluctuations in commodities. Advanced mechanization, combined with efficient planning, is crucial to ensure that productivity continues to grow in the coming years.

Só a título de informação: A New Holland é uma empresa fundada nos Estados Unidos da América e pertence a italiana CNH Industrial. Só isso para o momento.
Só a título de informação: A New Holland é uma empresa estrangeira, fundada nos Estados Unidos da América e pertencente a Italiana CNH Industrial. É só isso para o momento.
A CNH, pertence ao Grupo Fiat.