English 
Francês 
Alemão 
Italiano 
Japonês 
Norueguês 
Portuguese 
Spanish 
4 min of reading 
0 comments 
Confeitar Brasil Arrives at Its New Edition in Belo Horizonte Focused on Confectionery, Entrepreneurship, and Connection with the Global Market of the Sector.
Between March 3 and 5, the Confeitar Brasil holds its ninth edition at Expominas, in Gameleira, in Belo Horizonte, bringing together around 15,000 visitors, 50 exhibiting companies, and industry specialists.
The event, considered the largest in Confectionery in the country, takes place just before Easter and bets on practical classes, contests, and lectures aimed at Entrepreneurship.
In addition to boosting businesses, the fair reinforces the prominence of the capital of Minas Gerais in a sector that is also growing in the global market.
-
The largest South American oil company, Petrobras, is preparing for a historic leap in production with new FPSO platforms and the expansion of refining — projects that could add up to 900,000 barrels per day and strengthen Brazil’s energy security.
-
Billions of barrels in the Equatorial Margin could double Amapá’s oil production in Brazil and attract companies from the Campos Basin.
-
Mature Fields Take Center Stage and Are Expected to Generate New Opportunities in the Oil and Gas Sector
-
Offshore And New Investment Opportunities Will Be At The Center Of Discussions At Macaé Energy 2026
The expectation is that Confeitar Brasil will generate an average revenue of R$ 7.4 million.
Additionally, indirect movement in the economy of Belo Horizonte could reach R$ 30.6 million, considering expenses with accommodation, transportation, food, and sales after the fair.
The event, which was born in 2016 from a community on Facebook, is now expanding its national dimension.
More than 70% of the audience comes from outside Minas Gerais, consolidating the capital as a meeting point for Brazilian confectionery.
From Regional Event to National Reach Confeitar Brasil
The journey of Confeitar Brasil demonstrates the strength of Confectionery as an economic and cultural activity.
What started as Confeitar Minas gained projection and began to attract participants from all regions of the country.
“Over time, we stopped being a regional event and became national. Today, more than 70% of the audience comes from outside the state.
This is a great victory because confectionery is still a part of gastronomy that is undervalued.
Minas is a great storehouse of knowledge and flavors, and our goal is for people to know what is made here and also to bring here the wonderful traditions that exist in this giant country that is ours,” explains Dani Formigueiro.
Thus, Belo Horizonte solidifies itself as a strategic stage for exchanging experiences, trends, and innovation in the sector.
Confeitar Brasil Invests in Entrepreneurship and Professional Qualification
More than just teaching techniques, Confeitar Brasil strongly invests in Entrepreneurship.
In total, there are six arenas with practical classes and lectures on management, sales, brand positioning, and emotional intelligence.
The artistic cake contest and the novelty “Confeitar ao Vivo: The Combat” also promise to engage the audience. In this dynamic, confectioners receive a theme and a mandatory ingredient — such as Easter egg and pepper — and create recipes in real-time.
Another highlight is the partnership with the Federation of Bakery Industries of the State of Minas Gerais (Amipão).
The initiative will register professionals interested in working in bakeries or providing outsourced services.
“Today, there are new types of activities for these professionals, such as consulting and outsourced production of specific products, which can be made at home and delivered to stores.
These professionals will be registered in Confeitar Conecta.
Entrepreneurship is the area that is growing the most within the event.
The SENAI arena, for example, will bring topics such as labeling and freezing.
We want women to leave here more confident to run their business, well-informed from management to emotional intelligence.
Our goal is to have a 360-degree care for each participant,” she emphasizes.
Inclusion and Diversity Mark Confectionery in Belo Horizonte
Although most of the audience is made up of women, men are increasingly present in Confectionery and also among the speakers.
The event reinforces that the sector is open to all.
In addition, Confeitar Brasil offers adapted classes for people with Down syndrome and for the deaf.
The proposal is to broaden access to knowledge and create real opportunities for income generation.
“Confeitar started as an event for women, but confectionery excludes no one.
Men are very welcome, and when they get interested in confectionery, they tend to do very well.
The important thing here is to share knowledge and ensure that everyone can have a better life through the activity,” she says.
Global Confectionery Market Grows and Boosts Confeitar Brasil
The growth of Confeitar Brasil follows a larger trend.
The global confectionery market remains strong and has positive projections for the coming years.
According to a report by Mordor Intelligence, the global sector should reach US$ 280.8 billion by 2030.
The Cake and Pastries Global Market Report states that the global cake market is expected to rise from US$ 97.69 billion in 2025 to US$ 127.31 billion in 2029, with an average annual growth rate of 6.8%.
This scenario reinforces that investing in qualification and Entrepreneurship is strategic.
Belo Horizonte, by hosting Confeitar Brasil, connects directly to this international expansion.
Trends for Easter and Opportunities in Confectionery
On the eve of the main date of the sector, the event also anticipates trends.
Stuffed chocolate eggs, filled shells, and differentiated packaging remain in high demand.
Among the novelties is the sliced egg, although the organization itself cautions about the scalability for beginners.
“The novelty of the year is the sliced egg, but I find it not very functional for those who are starting because it is a slow production that is hard to scale.
With them, it becomes easier to cater to restrictive audiences. And this is also part of our program, with classes on zero sugar and zero lactose products,” announces the entrepreneur.
Thus, Confeitar Brasil reaffirms its role as a showcase of trends, a business platform, and a driving force for the development of Confectionery in Belo Horizonte — connecting local talent to opportunities in the global market.
See more at: Belo Horizonte Hosts the Largest Confectionery Event in Brazil
-
Uma pessoa reagiu a isso.