Português 
Inglês 
Espanhol 
3 min de leitura 
0 comentários 
Experience with Slime Leads to the Creation of the Sloomoo Institute, an Innovative Business that Combines Emotional Marketing and Sensory Experiences!
In 2018, during a period of mourning, Karen Robinovitz found solace in playing with slime – a viscous putty popular among children – alongside a friend’s daughter. “I felt like I was 7 years old for a few hours,” Robinovitz commented. This experience, which brought joy for the first time in over a year, inspired her to create an innovative and profitable business: the Sloomoo Institute. This initiative turned slime into a true case of Emotional Marketing, offering an immersive experience that combines fun, nostalgia, and emotional branding.
Sensory Experiences That Delight All Ages
The Sloomoo Institute is not just a children’s amusement park; it quickly became a hit among adults as well.
Focused on Sensory Experiences, the founders, Karen Robinovitz and Sara Schiller, aimed to offer something unique: an interactive experience that provided joy and relaxation, rather than simply selling slime.
-
Brazilian city gains industrial hub for 85 companies that is equivalent to 55 football fields.
-
Peugeot and Citroën factory in Argentina cuts production by half and opens a layoff program for more than 2,000 employees after Brazil drastically reduced purchases of Argentine vehicles.
-
A Brazilian city gains a factory worth R$ 300 million with the capacity to process 200 thousand tons of wheat per year, a mill of 660 tons/day, silos for 42 thousand tons, and an industrial area of 276 thousand m².
-
Havan will leave the shopping mall in Blumenau to inaugurate something that the chain has never done before: a megastore in half-timbered style in the Historic Center of the city, which is expected to be completed in May and change the landscape of local retail.
The first unit, opened in 2019 in New York, quickly won over the public, generating lines that wrapped around the block and selling out 3,000 tickets before even opening its doors. This strategy resulted in US$ 1 million in tickets during the pre-sale alone.
Influencer Marketing and Rapid Growth
The founders utilized Business Innovation by adopting influencer marketing strategies to create buzz before the opening.
Influencers from various niches were invited for exclusive visits, even while the space was still under renovation.
This tactic attracted a diverse audience, including families, young adults, and companies interested in corporate events.
Currently, the Sloomoo Institute generates US$ 4.3 million per month with its four locations in the United States.
Resilience and Adaptation During the Pandemic
During the pandemic, the Sloomoo Institute showed flexibility by moving online, selling slime and offering virtual workshops for kids and major companies like Google and Pfizer.
This adaptation ensured approximately US$ 300,000 per month in direct-to-consumer sales.
The success of the Sloomoo Institute demonstrates how Emotional Marketing and performance can go hand in hand, creating genuine connections with consumers.
Building Emotional Connections and Community
According to Leonardo Cirino, CMO of EXAME + Saint Paul, “the strongest brands do not merely sell products, but also create experiences and emotional connections with their consumers.”
The example of Sloomoo is a success story for professionals interested in Emotional Marketing and branding, showing the importance of building a story and a brand that truly connect with people.
This strong sense of community is highly valued today.
A Market of Opportunities
With the growing demand for Business Innovation, companies are seeking professionals who can interpret behaviors, create impactful narratives, and find innovative ways to stand out.
The Sloomoo Institute exemplifies how to sell more than just a product – it’s about offering an experience that connects emotionally with the audience, creating a lasting legacy in the market.
SOURCE: EXAME
-
Uma pessoa reagiu a isso.