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The Career Turn During The Pandemic Of This Chef Will Surprise You: He Had R$ 300.00 And A Dream And Quadmultipled That Amount!
At the height of the pandemic, Abel Pulice, then a chef, decided to make a turn in his career and invest in e-commerce. Newly married and dissatisfied with his professional trajectory, he found support from his wife to explore new career opportunities in e-commerce. With only R$ 300, he started selling pet products on marketplaces, turning his small apartment into an operations center. The bedroom became storage and the kitchen table served as a packing station, according to the Exame website.
Initial Challenges In E-Commerce Career And Overcoming Them
The challenges of the e-commerce career at the beginning were many. The lack of space, supplies, and capital made the process even more difficult, not to mention the seasonality of the products, which directly impacted sales. The solution found was to diversify the portfolio to ensure a constant cash flow throughout the year.
The strategy worked, and results began to show. In 2021, revenue reached R$ 1.7 million. Two years later, the amount jumped to R$ 4.95 million and, in 2024, surpassed the mark of R$ 6.8 million.
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50 viaducts, 4 tunnels, 28 bridges, and 40 kilometers of bike paths: BR-262 in Espírito Santo will receive 8.6 billion reais for the largest engineering project in the state’s history, inspired by the Immigrant Highway in São Paulo.
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Brazil produces too much clean energy and doesn’t know what to do with it: over 20% of solar and wind capacity was wasted in 2025 while investors flee and 509 renewable generation projects were abandoned in the last year.
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Piauí will produce a new fuel that replaces diesel without needing to change anything in the truck’s engine and reduces pollutant gas emissions by half: truck drivers from all over the Northeast are already celebrating the news that will arrive later this decade.
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A new Brazilian shopping center worth R$ 400 million will be built in an area equivalent to more than 4 football fields, featuring 90 stores, 5 cinemas, a supermarket, a college, and parking for 1,700 cars, potentially generating 3,000 jobs.
Abel emphasizes that entrepreneurship requires resilience and constant learning. At the start of his career, he needed to master areas like financial management and logistics in practice, without losing sight of the goal of building something solid and sustainable.
Adapting to commercial dates, such as Christmas and Children’s Day, was also essential to boost sales and ensure continuous growth.
Continuous Growth Of E-Commerce And Vision For The Future
Today, Abel manages Aushopexpress, his main e-commerce company, and Mind Ecom, a mentoring platform aimed at beginner digital entrepreneurs. With an annual growth of 35%, he remains steadfast in the mission to expand his businesses and inspire others to follow the same path. For him, the secret to success lies in determination: “Entrepreneurship is knowing that growth depends solely on you.”
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