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After Years Investing In Hybrid Models And Hydrogen, Toyota Now Opens Space For 16 Electric Car Models And An Electric Pickup That Will Hit The Market By 2030
Toyota even avoided the electric car race by not signing the Glasgow agreement last month, which limits the sale of combustion cars until 2040, and for several years insisted on the strategy of focusing its efforts on hybrid models and hydrogen fuel cell vehicles. However, the Japanese brand seems to have turned back in style. This week, Toyota unveiled 16 prototypes of fully electric cars that will be launched by 2030. Among the models is the electric pickup resembling a future Tacoma, a model of similar size to the Hilux.
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Toyota, Beyond Hydrogen, Plans To Enter The Electric Pickup Segment
With aggressive angles, large tires, and an envied exit, the electric pickup was the highlight during the global CEO of the manufacturer, Akio Toyoda’s presentation. As it is still a prototype, there isn’t much information about size specifications, equipment, and the powertrain the model possesses.
However, the project may be a hint of what the new design philosophy of Toyota will be for the new generation of pickups, including the very Hilux, which will receive a new generation in 2024.
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Furthermore, the new electric pickup indicates that the automaker, aside from the hydrogen sector, is working to enter the electric pickup market, which already includes the Rivian R1T, Hummer EV, and Tesla Cybertruck. Diego Prado, communications director at Toyota, confirmed to the Argentine site 16 Válvulas in November that there will be some form of electrification in the next generation of the South American Hilux.
Toyota Will Sell 3.5 Million Zero-Emission Vehicles By 2030
According to Prado, the new Hilux will be ready to have a hybrid configuration in its portfolio. The model will be produced in Zárate, Argentina, as it is currently done, and will soon hit the national market.
Until the presentation of the prototypes this week, the brand’s CEO considered the transition to electric vehicles to be “overestimated” and bet on the transition to hydrogen as the best option.
For this reason, the Japanese brand concentrated investments in hybrid technologies in recent years and was slow to present its first electric car. However, Toyota’s strategy has changed. In addition to the 16 prototypes presented, including the electric pickup, sports car, SUV, and urban cars, the brand has promised to sell 3.5 million zero-emission vehicles by 2030.
Toyota Breaks Records With The Use Of Hydrogen Cells
In October, the Japanese automaker broke records with the Toyota Mirai, which set a new efficiency benchmark for hydrogen, completing a round trip greater than 1,000 km in Southern California on just a 5.65 kg hydrogen tank.
The run took place over two days, but it was not officially verified by the Guinness Book of World Records until the week of the test. The brand surpassed the previous record, which was verified by another entity, obtained in May in France by another Toyota Mirai, with a distance of 1003 km.
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