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Chinese Manufacturer Announces Plans to Challenge BYD, Seeking 40% Growth in Sales by 2025 and Strengthening Its Position in the Automotive Sector
When it comes to Chinese electric cars, BYD dominates the scene. The brand is the world’s largest manufacturer of electric and plug-in hybrid vehicles, leading sales in China and in several countries around the world.
However, a determined competitor is preparing to change this game. Zeekr, a brand of Geely Group, has just acquired a stake from Volvo in Lynk&Co and aims to increase its sales by 40% by 2025.
Zeekr Takes Control of Lynk&Co – Aims to Sell More and Narrow the Gap with BYD
The Geely Group, founded in 1986, has a history of strategic acquisitions. Over the past few decades, it has acquired a majority stake in renowned brands.
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Additionally, it maintains collaborations with Renault and Mercedes-Benz. This trajectory has consolidated Geely as one of the Chinese automotive groups with the highest international expansion.
Despite this global success, the group still faces BYD’s leadership in its home market. In 2024, BYD sold 1.76 million electric cars, a number close to Tesla’s 1.79 million. However, Geely has bold plans for Zeekr.
At the end of 2024, Zeekr took an important step: it took control of Lynk&Co. Geely justified the decision as a way to save costs and simplify the product range of both brands.
Now, Zeekr holds 51% of Lynk&Co, resulting from the acquisition of 30% from the Swedish brand Volvo, which, along with Geely, created Lynk&Co in 2016. Geely retains the other 49%.
40% Growth Plan by 2025
Zeekr’s plans go far beyond this restructuring. The main goal for 2025 is clear: to sell 710,000 units worldwide, which represents a 40% increase from current numbers. To put it into perspective, BYD sold 4.25 million cars in 2024.
To achieve this goal, Zeekr’s CEO, Andy An, announced the launch of three new models in 2025. Lynk&Co will also bring two more models to market.
However, growth will not only be driven by portfolio expansion. Zeekr has a global strategic plan: to expand its presence in international markets, focusing on Europe, the Middle East, and East Asia.
Part of this strategy includes creating a unique commercial network for both brands. The exception will be Europe, where Lynk&Co is already well established. The goal is to reach 200 dealerships worldwide, strengthening Zeekr’s global presence.
Focus on Distinct Segments
Beyond the numbers and geographic expansion, Zeekr and Lynk&Co will pursue different paths regarding market positioning.
CEO Andy An highlighted that Zeekr will focus on producing cars priced above 300,000 yuan, around 39,000 euros. These vehicles will be mid-range electric and larger models with plug-in hybrid engines.
Lynk&Co, on the other hand, will focus on vehicles priced around 200,000 yuan, equivalent to 26,000 dollars. The brand will continue offering small, medium, and large cars, prioritizing hybrid engines.
International Presence and Strategic Differentiation
Zeekr is betting high on differentiation to stand out in a competitive market. While BYD dominates in volume, Zeekr aims to position itself in a higher price segment, offering vehicles with greater added value. This strategy could attract an audience seeking premium options in the electrified vehicle market.
Furthermore, the goal of reaching 200 dealerships by 2025 demonstrates Zeekr’s commitment to strengthening its international network.
Europe, where Lynk&Co already has a solid presence, will continue to be an important market, but the greater focus will be on regions with growth potential, such as the Middle East and East Asia.
With information from hibridosyelectricos.
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