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The Reopening of the Malaysian Market Promises to Move Chicken Exports in Paraná, Strengthening Sustainable Agriculture and Expanding the International Presence of Brazilian Meat
Chicken exports in Paraná are gaining prominence again with the resumption of sales to Malaysia, a strategic market for the Brazilian agribusiness, according to a report published.
After a temporary suspension caused by the avian flu reported in Montenegro, Rio Grande do Sul, the Asian country announced the reestablishment of imports of Brazilian chicken meat, opening new opportunities for the state of Paraná.
In 2024, the average monthly revenue obtained from sending the product to Malaysia reached US$ 564,550, totaling US$ 6.77 million for the year, a significant result even with existing restrictions from some destinations.
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With only 1% of Brazil’s territory, Santa Catarina has built one of the most competitive industrial parks in the country, with 64,000 companies, nearly 1 million jobs, and a growth rate of 5.3% while the national industry is practically stagnant.
Paraná, the national leader in chicken meat production and exports, accounts for 34.1% of all Brazilian production, with 558.6 million units processed in the second quarter of 2024.
The commercial resumption with Malaysia reinforces the economic weight of the West and Southwest regions, where the poultry sector generates thousands of direct and indirect jobs, as well as consolidating the state as a reference in health and quality in the international market.
Brazilian Agribusiness Resumes Pace with New Markets and International Appreciation
The Brazilian agribusiness, especially the chicken exports in Paraná, shows resilience in the face of sanitary and commercial challenges.
According to the Department of Rural Economy (Deral) of the Secretary of Agriculture and Supply of Paraná (Seab), the reopening of the Malaysian market confirms global confidence in the quality of chicken produced in the country.
Marcelo Garrido, head of Deral, highlighted that the international credibility of the sector is fundamental to maintain the flow of exports and expand the number of buying destinations.
In 2024, Paraná’s chicken meat sales to Malaysia represented 4,350 tons, equivalent to 0.2% of the 2.17 million tons exported by the state.
In total, Paraná sent the product to 138 countries, occupying a prominent position in the global exporters ranking.
In addition to Malaysia, other markets resumed importing Brazilian protein, such as South Africa, Saudi Arabia, Chile, Vietnam, and the United Arab Emirates, which reinforces the importance of the national poultry industry as an economic driver and source of foreign exchange.
Chicken Exports in Paraná Strengthen Competitiveness and Sustainability in the Poultry Sector
The expansion of chicken exports in Paraná is directly linked to sustainability and technological investment in local farms.
The absence of avian flu cases in the state, combined with strict biosecurity protocols, strengthens Paraná’s image as a reference in animal health.
The state is also advancing in green economy initiatives, using renewable energy and repurposing production waste, factors that have been valued by international importers.
In 2024, the poultry sector in Paraná registered US$ 4 billion in frozen chicken exports to various destinations, reaching US$ 2.6 billion by September 2025.
These numbers highlight the strategic role of poultry in the state’s trade balance, contributing to economic stability and the strengthening of associated production chains, such as feed, transportation, and food processing.
With the resumption of trade with Malaysia, local producers expect to increase the volume shipped and diversify their customer base, reducing dependence on major buyers like China.
Even with ongoing restrictions in some markets, the sector projects constant growth and reinforcement of sustainability practices, a decisive factor in meeting global responsible consumption demands.
Paraná Expands Economic Projections and Reinforces Leadership in Global Poultry Exports
Paraná’s leadership in the sector is the result of decades of investment in technology, training, and infrastructure.
The return of exports to Malaysia not only boosts revenue but also contributes to income generation and the consolidation of agribusiness as the main regional economic driver.
According to data from Agrostat/Mapa, the state continues to expand its presence in foreign trade, focusing on innovation, traceability, and enhancing Brazilian meat in the Asian market.
The expectation is that the volume exported to Malaysia will surpass previous numbers, stimulating new trade partnerships and the strengthening of local production chains.
With restored confidence, Paraná reaffirms its role as a leader on the global stage, demonstrating that competitiveness, sustainability, and quality can walk hand in hand in the development of the agribusiness sector.
The movement to reopen markets like Malaysia reinforces the importance of international cooperation and Brazil’s commitment to maintaining high sanitary standards, factors that ensure predictability and security for trade partners.
The resumption of chicken exports in Paraná symbolizes a crucial step in the consolidation of national agribusiness as a global power.
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