Fiat Strada Sells Like Hot Cakes in April and Annihilates Toyota Hilux, Chevrolet Montana, and Volkswagen Saveiro, Which After 44 Years in the Market Will Face the End of Its Production with the Introduction of the Tarok in 2026
The Fiat Strada has won the hearts of Brazilians and established itself as the best-selling pickup in April, recording an impressive 11,497 units sold, according to Renavam (National Register of Motor Vehicles). It significantly surpassed its rival, the Volkswagen Saveiro, which reached 5,373 units. Toyota
The Saveiro, a model that has persisted in the market for 44 years and has filled the streets of Brazil, bids farewell to the automotive market and will face the end of its production to make way for its younger sibling, Tarok, in 2026. This is Volkswagen’s bet to compete with the Fiat Strada and Toro.
Fiat Strada Is Better Now and It Could Be Yours!
The Pickup Market in Brazil Is on the Rise, Representing 20% of Vehicle Sales in the Country
The pickup market in Brazil is on the rise, representing 20% of vehicle sales and growing at a rate twice that of other categories. Toyota
-
OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
-
OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
-
OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
-
Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Manufacturers are responding to this demand with continuous innovations, especially evident in the segment where the Fiat Toro is positioned. Toyota
In the Ranking of Best-Selling Pickups, the Toyota Hilux Takes Third Place and Chevrolet Montana Takes Fifth Place
In the ranking of best-selling pickups in April, the Toro took fourth place, with 3,896 units sold, coming behind the Toyota Hilux, which sold 4,792 units and secured third place. The Chevrolet Montana takes fifth place with 2,534 units, closely followed by the Chevrolet S10, which sold 2,473 units. Toyota
The recently updated S10 saw its sales increase by 42% compared to the previous month, totaling 1,740 units in March. The GM pickup has been renewed both internally and externally, in addition to receiving new equipment and an 8-speed automatic transmission.
Ranger Has Been Standing Out in the Midsize Pickup Segment
The seventh position is occupied by the Ford Ranger, with 1,756 units. The Ranger has been standing out in the midsize pickup segment, especially after the launch of its new generation. It is followed by the Mitsubishi L200, which is preparing to launch a new generation in Brazil in the second half, although it will maintain the current model for some time.
The Nissan Frontier, which is about to undergo updates starting with Australia, followed by Asia, Europe, and Brazil, occupies the tenth position with 1,119 units. Currently, the Nissan pickup is still imported from Argentina. Toyota
See Below the Complete Ranking of the Ten Best-Selling Pickups in April, According to Renavam:
- Fiat Strada: 11,497
- VW Saveiro: 5,373
- Toyota Hilux: 4,792
- Fiat Toro: 3,896
- Chevrolet Montana: 2,534
- Chevrolet S10: 2,473
- Ford Ranger: 1,756
- Mitsubishi L200: 1,257
- Ram Rampage: 1,756
- Nissan Frontier: 1,119
This overview reflects the Brazilian consumer’s preference for robust and versatile pickups, which continue to gain ground in the automotive market in Brazil.
I would love to know if you have ever owned a Fiat pickup or if you are thinking about getting one. Share your experience with the brand in the comments section. Don’t forget to enable notifications from CPG to keep up with all the news from the automotive world. See you next time!


Essa é a quarta strada que tenho, e não tenho pretensões em mudar o modelo/marca, as razões vão desde a segurança,seguindo pela sua robustez, atendendo satisfatoriamente minhas necessidades já que utilizo para ir até o sítio.
Tor 3 anos que pago uma e não consigo ser contemplado oque faço pra conseguir amanhã estrada
Estou querendo muito trocar de carro por uma pick UP. Ainda não decidi se pego uma Strada zero ou uma Toro semi nova. Mas vai sair.