The Fiat Strada Turbo 2024 Arrives in the Brazilian Market Bringing Significant News and a Limited Edition That Promises to Be the Highlight of the Line. In This Comparison, We Explore the Features and Differences Between the Ranch and Ultra Versions, as Well as Present the Exclusive Edizione 25.
The FIAT Strada Ranch bets on a design that combines rustic and sophisticated elements. Comparisons with rural settings are inevitable, evidenced by details like mirrors in the color of the car and chrome adornments. On the other hand, the Ultra offers a more urban and modern look, with mirrors painted gray and dark-finished bumpers that stand out, accompanied by LED headlights and Mopar steps. The Ultra’s 16-inch wheels have a dark finish, contrasting with the Ranch’s diamond-finished wheels.
The Ranch interior features brown leather finishes, creating an elegant and cozy environment. Brown details on the dashboard and doors complement the style. Now the Fiat Strada Ultra presents an interior with gray and red accents, creating a sportier atmosphere. The interior finish follows the same line, highlighted by red stitching on the seats and steering wheel.
Edizione 25: Tribute to 25 Years of the Strada
The Edizione 25 is a limited edition of 1,025 units released to celebrate the 25th anniversary of the Strada model. Based on the Ultra version, this special edition features unique characteristics:
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OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
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OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
- Exclusive Color: Sting Gray, giving a distinctive and elegant look.
- Exterior Details: Wheels with a dark finish and commemorative “25” stickers on the fenders.
- Customized Interior: Seats and dashboard with inscriptions referring to the 25 years of the model.
Prices and Considerations
The Ranch and Ultra versions are similarly priced, starting at approximately R$ 132,990, while the Edizione 25 has a slightly higher price, around R$ 135,990. These prices position the Fiat Strada Turbo 2024 as a competitive option in the compact pickup segment.
The choice between the Ranch and Ultra versions of the Fiat Strada Turbo 2024 will depend on the buyers’ personal preferences in terms of style and functionality. The limited edition Edizione 25, on the other hand, is an option for those seeking exclusivity and a tribute to the successful trajectory of the Strada. With these new features, Fiat reinforces its presence in the pickup market, offering versatile and attractive vehicles for different consumer profiles.


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