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New Shopping Center in Uberaba Neighborhood Opens Its Doors with Over 60 Stores, Large Gym, and Predominantly Covered Parking in High Traffic Area on Av. Comendador Franco.
The Flow Open Mall launches in Curitiba with a clear proposal: open-air shopping that combines retail convenience, everyday services, and communal areas. Located in Uberaba, on the bustling Avenida Comendador Franco (Av. das Torres), the project connects local residents to a hub that also serves those traveling between the capital and São José dos Pinhais, with easy access to the airport.
The inauguration solidifies a format that has gained traction in capital cities: street operations integrated with a shopping mix, featuring independently accessed stores, outdoor circulation, and parking infrastructure. In practice, the Flow Open Mall aims to shorten trips, consolidating monthly shopping, dining, and services in one location.
What It Is, Where It Is, and Why It Matters
The Flow Open Mall is an open-air shopping mall, featuring internal walkways, observation terraces, and rest areas distributed throughout the corridors.
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A new Brazilian shopping center worth R$ 400 million will be built in an area equivalent to more than 4 football fields, featuring 90 stores, 5 cinemas, a supermarket, a college, and parking for 1,700 cars, potentially generating 3,000 jobs.
The premise is simple: to combine freedom of movement with a curation of a shopping center, without losing the neighborhood character.
The implementation in a high traffic area on Av. das Torres was designed to capture regional movement and cater to residential and transient audiences.
The location addresses a longstanding issue in Uberaba: to have retail, food, and gym options without crossing the city.
The Anchor of the Discount Store and the Complementary Mix
At the heart of the venture, Max Atacadista (Mufato Group) arrives as a major player in the capital, uniting sectors such as butcher, bakery, cosmetics, and market, with over 13,000 items available for home or business supply.
Synergy is key: monthly shoppers can find services, banks, beauty, and dining in the same vicinity.
This anchor sustains the steady flow of Flow Open Mall and drives demand for the complementary mix. It’s the logic of “one destination, multiple reasons”: to cover essentials and enjoy services in a single stop.
Over 60 Operations Already Active and Planned Expansion
At launch, the Flow Open Mall hosts over 60 stores, with plans to expand to over 100. There are beauty brands such as Boticário and Natura, and confectioneries like Copenhagen and Cacau Show.
The food court debuted with Giraffas, Tropical Banana, Triamite, sushi options, and other establishments, serving lunch and dinner with high turnover.
The second floor offers a spacious terrace with a view of Av. das Torres—an urban lookout to observe the activity (and even planes approaching, given the alignment with the airport).
Seating areas with chairs and tables enhance the sense of outdoor community, a distinguishing feature of the Flow Open Mall.
Gym in the Basement: Large-Scale Structure
In the lower levels, Ultra Academia stands out for its size, internal design, and equipment count.
The space includes rooms for various activities, weightlifting areas, and a layout that optimizes ceiling height and flow, making this unit one of the most comprehensive in Curitiba.
The presence of the gym within the Flow Open Mall increases the daily use of the complex: workout, grocery shopping, pharmacy, and dining can fit into the same routine, encouraging recurring visits from those living and working nearby.
Parking Designed for Daily Use
The parking adds over 700 spaces, predominantly covered, featuring clear signage and exclusive areas for motorcycles and bikes in a closed section. Rain or shine, the proposal is to ensure comfort and security from arrival to departure.
This layout serves both the quick-shopping consumer and those who spend more time at the Flow Open Mall—working out + lunch + shopping, for example. Convenience is a central asset of the project.
Jobs and Local Impact
The inaugural operation of the Flow Open Mall generates around 220 direct jobs, along with indirect positions in the supply and service chain.
The impact on the Uberaba neighborhood is expected to be gradual and positive: more people circulating, proximity services, and appreciation of the surroundings.
According to the management of the responsible group, the venture integrates the expansion plan in Curitiba, reinforcing the commitment to the city and the bet on the open-air model. For consumers, the benefits are immediate: more offerings, less travel.
Why an Open Mall Makes Sense in Curitiba
In addition to its architectural appeal, open corridors and stores with direct access streamline the experience—park, shop, and go.
On milder days, outdoor areas become extensions of shops and cafés, creating microenvironments that invite lingering.
At the Flow Open Mall, this design comes with a strong anchor, functional mix, and robust parking.
The entire set holds together: routine, leisure, and convenience in one address, without the rigidity of an enclosed mall.
The Flow Open Mall debuts with a clear proposal: to be a daily destination for shopping, services, dining, and well-being, without sacrificing the outdoors.
The anchor of Max Atacadista, the mix of over 60 operations, the Ultra Academia, and the 700 parking spaces provide scale to the concept; the terrace, the seating areas, and the access via Av. das Torres breathe life into the place.
What about you: what stands out to you most in the Flow Open Mall—the discount store, the gym, the parking, or the open-air format? Let us know in the comments if this model solves your routine in Uberaba and what else is needed to make it perfect.
Não gostei do estacionamento,
Estava lendo a reportagem e já comecei a planejar uma visita. Porém, diante dos comentários negativos e relevantes, já desisti! Estacionamento pago, falta de lojas interessantes, poucas opções de alimentação, má sinalização para deficientes, sem carrinhos elétricos, impossível visitar! Sugiro fazerem nova divulgação quando estiverem mais completos e com sinalizações melhoradas!
Desejo boa sorte no empreendimento e não deixem de relevar a opinião dos usuários.
Tudo muito bonito, mas o estacionamento… além de mal projetado é horrível e confuso! Na primeira vez que eu fui, tive que estacionar na parte externa porque a sinalização obrigava a sair da área coberta mesmo que eu não quisesse. Ao encontrar uma vaga havia uma camionete estacionada ao lado, toda torta e em cima da faixa. Fui obrigada a estacionar com o carro torto pra cabe na vaga. Quando estava indo embora tinham colado um adesivo no meu carro reclamando sobre ter estacionado mal. O mercado já estava fechando e eu tenho motivos pra acreditar que foram os funcionários que estavam ali próximo e rindo, que colaram. Achei uma tremenda falta de respeito e senso de julgamento. Enfim, o lugar tem tudo pra ser legal, menos o estacionamento!! Péssimo! Se forem cobrar ainda, piorou…