English 
Spanish 
4 min read
0 comments
GetNinjas invests 15% in security, using cutting-edge technologies and AI for identity validation and fraud prevention on the platform.
The advancement of new technologies has revolutionized digital security, allowing many companies to see a significant reduction in fraud. Smart investments in technological tools have made it possible to reduce fraudulent incidents by more than 50% in different sectors. Within budget allocations, information security now occupies a prominent position, accounting for 15% of total expenses directed towards information Technology.
The use of innovative technologies has become essential for effective prevention against cyber threats and fraud. Platforms that adopt new technologies have been experiencing significant improvements in their security systems, taking advantage of the potential of advanced techniques for identity validation and data protection. These digital security solutions bring renewed peace of mind to users and customers. As a result, companies not only achieve a reduction in fraud, but also ensure a safer and more reliable user experience for everyone.
Investments in Information Security at GetNinjas
The GetNinjas platform is developing a comprehensive and updated action plan to improve its information security mechanisms. A significant part of these efforts includes investing in software that incorporates new Artificial Intelligence (AI) technologies, aiming to offer even more robust protection for users and professionals of the main service platform in Brazil. As a result of these initiatives in this area, the company has observed a reduction of more than 50% in certain types of fraud in a period of nine months. GetNinjas' CTO, Marcelo Martins, highlights that currently 15% of the budget reserved for information technology is channeled to improvements in security technologies. He states: 'For us, security is fundamental and leaves no room for compromise. We will continue to invest in innovative technologies to ensure that our platform continues to be a safe environment and reliable, providing peace of mind for both contractors and service providers.'
- CHATGPT'S BIGGEST RIVAL: Billionaire Jeff Bezos' Amazon to invest over $4 billion in new AI to take on OpenAI
- City Hall offers 2.500 places on a free Artificial Intelligence course for young people and adults in partnership with Google Cloud!
- Comgás revolutionizes customer service with cutting-edge technology in artificial intelligence and digital innovation.
- Federal Institute opens 500 vacancies in free online artificial intelligence course and promises to transform professional education
Use of Artificial Intelligence Against Fraud
GetNinjas is integrating advanced AI technologies into its automated user onboarding process, which involves document verification and AI-based identity validation, done in collaboration with Exato Digital, a company specializing in Big Data and Artificial Intelligence. With this, the new technologies ensure fast and efficient confirmation of the legitimacy of documents and user history with important government agencies. This reduces verification time and prevents fraud before it even occurs. In addition, the company implements practices such as periodic proof of life to monitor whether there has been unauthorized access, preventing fraud aimed at misappropriating accounts. “We focus on protecting our users, ensuring that only trusted professionals have access to the platform,” reinforces the executive.
Advanced Fraud Detection Mechanisms
Thanks to the use of AI, it is possible to quickly identify unusual behavioral patterns, such as frequent device changes or sudden increases in the number of requests, allowing preventive actions to block suspicious accounts before they cause any damage. GetNinjas has established strategic partnerships with global leaders in digital security, enabling the platform to access the anti-fraud technologies sophisticated technologies used by major players in the financial market. The application of these advanced technologies aims to protect transactions made via credit card and Pix, analyzing purchasing behavior patterns. If a transaction deviates from the expected pattern, automatic blocks are executed and additional validations are required to ensure that the transaction is being carried out by a legitimate user. 'Fraudsters are increasingly sophisticated in their attempts to circumvent security systems, using AI to achieve their goals', comments Marcelo.
GetNinjas Collaborations and Recognitions
For this reason, they are constantly improving their tools with the aim of keeping their users one step ahead, ensuring a safe environment where clients and professionals can interact with complete confidence', concludes Marcelo. Operating in digital platforms – Android, iOS and web, GetNinjas is an application that connects professionals with potential clients throughout Brazil and is listed on the B3 Novo Mercado (NINJ3). The company was recognized by IstoÉ Dinheiro as one of the 1000 Largest Companies in Brazil in 2022 and won the Consumidor Moderno Award in the Technology Services segments in 2022 and 2023. In addition, it was highlighted in the unprecedented Negócios em Expansão ranking by Exame and was reclassified Top10 in Collaborative Economy by iBest in 2022.
Expanded Reach and Versatility
In 2021, they were also listed by Exame as the Biggest and Best in the Technology Sector, and won the Reclame AQUI Award in the Classifieds – General Services category for two years in a row (2021/2022), in addition to being honored as Top3 by iBest in 2021. Currently, the app offers more than 500 types of services available throughout Brazil, performed by 5,1 million registered professionals in segments ranging from renovations, technical assistance, fashion and beauty, domestic services, to classes and events, available both in person and remotely. Founded in 2011, GetNinjas' CEO is Leonardo Meneses, leading its operations with a focus on continuous growth through the adoption of cutting-edge technologies.
Source: © GETNINJAS Press
Be the first to react!