Portuguese 
English 
Spanish 
4 min of reading 
0 comments 
GetNinjas Invests 15% In Security, Using Cutting-Edge Technologies And AI For Identity Validation And Fraud Prevention On The Platform.
The advancement of new technologies has revolutionized digital security, enabling various companies to observe a significant reduction in fraud. Smart investments in technological tools have made it possible to reduce more than 50% of fraudulent incidents across different sectors. Within budget allocations, information security now occupies a prominent position, covering 15% of the total expenses allocated to information technology.
The use of innovative technologies has become essential for effective prevention against cyber threats and fraud. Platforms that adopt new technologies have been experiencing significant improvements in their security systems, leveraging the potential of advanced techniques for identity validation and data protection. These digital security solutions bring renewed peace of mind to users and customers. As a result, companies not only achieve a reduction in fraud but also ensure a safer and more trustworthy user experience for all.
Investments In Information Security At GetNinjas
The GetNinjas platform is developing a comprehensive and updated action plan to enhance its information security mechanisms. A significant part of these efforts includes investing in software that incorporates new Artificial Intelligence (AI) technologies, aiming to provide an even more robust protection for users and professionals of Brazil’s leading service platform. As a result of these initiatives in the field, the company has observed more than a 50% reduction in certain types of fraud within a nine-month period. GetNinjas’ CTO, Marcelo Martins, highlights that currently 15% of the budget reserved for information technology is directed towards improvements in security technologies. He states: ‘For us, security is fundamental and allows no room for concessions. We will continue to invest in innovative technologies to ensure that our platform remains a safe and reliable environment, providing peace of mind for both contractors and service providers.’
-
Artificial intelligence is skyrocketing energy consumption, raising emissions from tech giants and pushing Google, Microsoft, and Meta closer to natural gas.
-
Mercor paid $1.5 million per day for doctors, lawyers, and former Goldman Sachs bankers to teach artificial intelligence to do their jobs, and in 17 months, it went from zero to $500 million in annual revenue while its own contractors accelerated the replacement of their own work.
-
Casio Unveils Moflin, Robotic Pet With Artificial Intelligence Designed To Provide Emotional Comfort And Simulate A Permanent Affectionate Bond
-
Google Maps Revolutionizes GPS Navigation With Gemini Artificial Intelligence, Ask Maps Feature, and Advanced 3D Visualization for Route and Travel Planning
Use Of Artificial Intelligence Against Fraud
GetNinjas is integrating advanced AI technologies into its automated user onboarding process, which involves document verification and identity validation based on AI, done in collaboration with Exato Digital, a company specializing in Big Data and Artificial Intelligence. With this, the new technologies ensure a quick and efficient confirmation of the legitimacy of documents and the user’s history with important government agencies. This reduces verification time and prevents fraud before it even occurs. Additionally, the company implements practices such as periodic proof of life to monitor unauthorized access, preventing fraud aimed at the wrongful appropriation of accounts. ‘We focus on protecting our users, ensuring that only trustworthy professionals have access to the platform,’ reinforces the executive.
Advanced Fraud Detection Mechanisms
Thanks to the use of AI, it is possible to quickly identify unusual behavioral patterns, such as frequent device changes or abrupt increases in the number of requests, allowing preventive actions to block suspicious accounts before they cause any harm. GetNinjas has established strategic partnerships with global leaders in digital security, enabling the platform to access the most sophisticated anti-fraud technologies used by major players in the financial market. The application of these advanced technologies aims to protect transactions made via credit card and Pix, analyzing purchasing behavior patterns. If a transaction deviates from the expected pattern, automatic blocks are executed, and additional validations are required to ensure that the transaction is being performed by a legitimate user. ‘Fraudsters are becoming increasingly sophisticated in their attempts to bypass security systems, using AI to achieve their goals,’ comments Marcelo.
Collaborations And Recognitions Of GetNinjas
For this reason, they are constantly improving their tools to keep their users always a step ahead, ensuring a safe environment where clients and professionals can interact with total confidence’, concludes Marcelo. Operating on digital platforms – Android, iOS and web, GetNinjas is an application that connects professionals with potential clients across Brazil and is listed on the Novo Mercado of B3 (NINJ3). The company was recognized by IstoÉ Dinheiro as one of the 1000 Largest Companies in Brazil in 2022 and won the Modern Consumer Award in the Technology Services segments in 2022 and 2023. Additionally, it stood out in the unprecedented Expansion Business ranking by Exame and was reclassified as Top10 in Collaborative Economy by iBest in 2022.
Expanded Reach And Versatility
In 2021, they were also listed by Exame as the Largest and Best In The Technology Sector and won the Reclame AQUI Award in the Classifieds – General Services category for two consecutive years (2021/2022), in addition to being honored as Top3 by iBest in 2021. Currently, the app offers more than 500 types of services available throughout Brazil, performed by 5.1 million registered professionals in segments ranging from renovations, technical assistance, fashion and beauty, household services, to classes and events, available both in-person and remotely. Founded in 2011, GetNinjas has CEO Leonardo Meneses leading its operations with a focus on continuous growth through the adoption of cutting-edge technologies.
Source: © Imprensa GETNINJAS
Seja o primeiro a reagir!