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The Tires Made From Goodyear’s Soybean Oil Were Officially Launched in 2017 and Will Finally Be Produced 100% in Brazil, Still This Year in 2022.
On Monday, the 9th, Goodyear announced the launch of the Wrangler Workhorse AT tire, which will be manufactured in the city of Americana, in São Paulo, to be exclusively equipped on pickups and SUVs sold in Brazil. This major news from Goodyear is not related to performance improvements compared to its predecessor, the Wrangler Armortrac, nor to terms of mileage, handling on wet surfaces, and, most importantly, better traction on all types of terrain, but rather, according to what the manufacturer Goodyear promised, is related to a specific element that composes the product’s manufacturing, namely, soybean oil instead of petroleum.
Launch of Goodyear’s Wrangler Workhorse AT Tire Includes Soybean Oil as a Component Instead of Petroleum
The soybean oil, of plant origin, serves to replace petroleum derivatives in the tire’s chemical composition, for sustainability reasons and also for optimizing its performance, considering that consumers have increasingly placed importance on environmental issues, as environmental preservation has been strongly emphasized in recent times, according to the launch note provided by Goodyear.
According to Goodyear’s Senior Marketing Manager for the Passenger Tire Division, Debora Da Cruz, the Wrangler Workhorse AT lineage is the first 100% produced for Latin America, using soybean oil as an unprecedented compound, bringing better and much more sustainable performance to the tires.
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Goodyear Tires Made for Any Terrain Have Already Won an Environmental Award
Considered a mixed-use tire, meaning it can transition between urban and lighter off-road terrains, the Goodyear Wrangler Workhorse AT is not only the most eco-friendly but also, according to the manufacturer, has a much better performance in different temperatures compared to its predecessor model. Additionally, the Wrangler Workhorse AT has greater grip due to the use of soybean oil instead of petroleum in its composition.
According to Goodyear, using the Wrangler Workhorse AT, tests in the lab showed a 20% greater durability and about 4.6% improvement in fuel consumption compared to the Wrangler Armortrac.
In terms of preventing aquaplaning while turning, Goodyear’s new tire achieved a 22% superior result, surpassing the predecessor model by 4% in braking on wet surfaces and/or terrain. Its structure features much wider blocks and a larger cavity of grooves, primarily aimed at optimizing off-road performance and facilitating water drainage.
The Wrangler Workhorse AT, manufactured without petroleum and with soybean oil as a substitute, will be available in about 20 sizes ranging from 15 to 20 inches. Goodyear created and produced the line of tires with soybean oil, presenting its invention in 2017 in Germany and launching the first lineage effectively in 2018 in the United States. Returning to Germany, Goodyear succeeded in winning an environmental award for creating the soybean oil tire.
About Goodyear
Founded in 1833 by Charles Goodyear, the tire manufacturer has been in the market for over 100 years, always interested in innovating and creating new means to aid mobility. Goodyear has not only manufactured tires for conventional vehicles but also the tires that landed on the moon.
Goodyear is among the world’s largest tire manufacturers, employing around 72,000 people across 57 facilities in 23 countries worldwide.
Additionally, Goodyear has two Innovation Centers located in Akron, Ohio, and Colmar-Berg, Luxembourg, where new technologies and performance improvements for its lineages are developed for the industry. Goodyear has other subsidiaries, including Fulda, Sava, Debica, Dunlop, and Kelly Tires.
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