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Brazil Bets on More International Markets to Expand Agribusiness Exports and Rural Economy Transfers
Hold onto your straw hats, because Brazilian agribusiness is thriving and going further than ever! The government is already aiming for an impressive mark of 300 international markets open for our products by the end of the year. We are talking about a true “boom” in exports, with meats, grains, and even Brazilian wine and olive oil gaining more space abroad.
The new Secretary of Commerce and International Relations of the Ministry of Agriculture, Luis Rua, stated today that the goal of opening and surpassing 300 markets is completely feasible, as Brazil has opened 253 markets since last year. “The order is clear: open more doors and sell more!” He commented, detailing that the strategy involves both market giants and regional niches that are still not fully explored.
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Global Expansion and Diversification
The growth of Brazilian exports of products outside traditional commodities like soy and beef is already a reality. According to Rua, the trade of lesser-known products grew 18.5% in September, a victory for agribusiness that now embraces new production chains. “It’s like hunting for opportunities around the globe,” jokes the secretary, explaining that the goal is also to have an impact on regional segments.
Among the new market destinations, Japan, South Korea, and Turkey are on the radar, especially for beef, although he admits that negotiations for this type of product are complex and take time. “Beef is like a long and slow dance, but we are confident we will achieve a partnership,” Rua said, commenting on the process with the Japanese.
International Missions and Future Projections
In search of these new opportunities, Rua has a busy agenda ahead. The secretary is already preparing a mission to Japan, in addition to visiting France and other countries like Argentina and Thailand. The visit to Japan will be strategic, not only for beef but also for possible authorizations for the export of beef and pig offal to China.
And 2025 is already on the horizon as a promising year. Rua stated that with the recovery of the soybean and corn harvests, heavily impacted by the drought in 2024, the expectation is for a record harvest, which should further increase exports of traditional agricultural products.
Brazil at the Top of Agricultural Exports
From January to September this year, Brazilian agribusiness has already generated US$ 125.9 billion in exports, remaining virtually stable compared to the previous year, with a decrease of 0.2%. The government bets that, with the new markets opened, the scenario will improve even more next year, especially with products that were previously only produced in the northern hemisphere, such as olive oil and wine.
Meanwhile, agribusiness continues to be one of the main engines of the Brazilian economy, generating jobs and income, not only in large cities but especially in the countryside, where each new market opening represents new opportunities for rural producers.
And you, have you ever thought about trying a Brazilian wine in Japanese lands? Or maybe some olive oil from our homeland conquering the world? Leave your comment!
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