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With Construction Starting in January 2026, Havan Invests Over R$ 100 Million in 10,000 Square Meter Store at the Entrance of Campos dos Goytacazes, Promising Over 200 Direct Jobs, Hundreds Indirect, 350,000 Items, Focus on National Products, and Resumption of Expansion in the Brazilian Retail Sector
The confirmation of the construction of a megastore by Havan at the entrance of Campos dos Goytacazes has placed the municipality back on the map of large investments in physical retail, marking the return of the national expansion plan of the chain after the halt caused by the Covid-19 pandemic. The unit, designed with 10,000 square meters and an investment exceeding R$ 100 million, was announced as the cornerstone of the brand’s strategy for 2026 in the Northern Fluminense region.
Throughout 2026, with construction set to begin in January and an estimated completion time of around 120 days, Havan aims to consolidate Campos dos Goytacazes as a showcase for the resumption of growth, combining job generation, an increase in product offerings, and a boost to regional commerce along the BR-101. The investment in a megastore at the city’s entrance transforms urban access into a consumption corridor and repositions the municipality as a reference point in the inland retail of Fluminense.
Havan Megastore Marks the Resumption of National Expansion
Campos dos Goytacazes is officially back on Havan‘s radar as a central piece of the new phase of expansion of the retail chain.
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After the interruption of projects caused by the pandemic, the company resumes its national plan, choosing the municipality as a symbol of its strategy for 2026, with a megastore of 10,000 square meters at the entrance of the city.
The project consolidates departments of electronics, fashion, home goods, decoration, toys, and seasonal products in one location, designed to function as a major regional shopping center.
The decision to establish Havan’s megastore in Campos dos Goytacazes indicates that the company sees the municipality as a base for dominating retail within a radius that extends beyond local boundaries and reaches neighboring cities in Northern Fluminense.
According to the strategy coordinated between the company and the public sector, the unit in Campos will be a showcase for resumption: the investment exceeding R$ 100 million signals confidence in the recovery of face-to-face consumption and in a large-scale physical store model, capable of competing with traditional shopping centers in the region.
Campos dos Goytacazes as a Regional Consumption Hub
The choice of Campos dos Goytacazes to host the new megastore is not coincidental.
Market studies presented by Havan indicate that the municipality has regional service potential, reaching not only the local population but also residents of neighboring cities who use the BR-101 daily.
The location at the entrance of the city allows for capturing traffic flow and consolidating the site as a consumption hub.
From an urban perspective, the selected area directly connects the megastore to the main highway in the region, expanding the reach of the enterprise and likely attracting further investments to the surroundings.
By transforming the entry of Campos dos Goytacazes into the storefront of Havan, the project repositions the city’s landscape and creates a new axis of consumer circulation in Northern Fluminense.
For local commerce, the movement can operate in two directions: on one hand, competition from a large brand pressures traditional retailers to adjust prices, services, and inventories; on the other hand, the increased flow of consumers around the store is likely to benefit complementary businesses, such as food, automotive services, and small retailers located nearby.
Job Generation and Immediate Economic Impact
Havan estimates the creation of more than 200 direct jobs in the operation of the megastore in Campos dos Goytacazes, in addition to hundreds of indirect jobs in services, logistics, security, food, and transportation.
In a municipality seeking to diversify its economic base, the prospect of new formal jobs is treated as one of the main immediate effects of the investment.
During the construction phase, the investment exceeding R$ 100 million is also expected to stimulate the construction sector, with hiring of contractors, suppliers of materials, installation companies, and specialized professionals.
The project presentation highlights that this resumption effort took about five years of negotiation between the retail chain and the public sector, culminating in the official confirmation of the enterprise.
In the medium term, the full operation of the megastore could raise municipal revenue through taxes related to retail, such as ISS and ICMS, as well as taxes connected to economic activity in the vicinity.
The presence of Havan in Campos dos Goytacazes is expected to establish the city as a reference for jobs and services for residents of different municipalities in Northern Fluminense.
Store Profile, Product Mix, and Focus on National Industry
One of the points emphasized by Havan is the volume and the profile of the products that will be offered in the megastore in Campos dos Goytacazes.
The unit is expected to operate with more than 350,000 items, ranging from electronics to fashion, including home goods, decoration, toys, and seasonal products, with about 95% of this mix produced in Brazil.
This focus on domestically sourced items is presented as a way to strengthen the Brazilian industry while expanding the options available to the regional consumer.
For Northern Fluminense, the presence of a Havan megastore with a broad and predominantly national mix can change consumption patterns, reducing the need for long-distance travel to other commercial centers in search of product variety.
In practice, the diverse mix acts as a draw for the public, favoring the consolidation of the megastore as a shopping destination for different income and consumption profiles.
By attracting a steady flow of customers, Havan strengthens its position in retail and creates a scale effect that benefits both its own operations and complementary businesses in the vicinity of Campos dos Goytacazes.
Construction Schedule and Traffic Adjustments at the City’s Entrance
According to the technical schedule, construction of the megastore in Campos dos Goytacazes is expected to begin in early 2026, with an indication of starting in January and an estimated completion time of around 120 days for building, installations, finishing, and operational preparation.
This compressed timeline reflects Havan’s intention to have the unit operational by 2026, aligned with the resumption of growth for the chain.
The implementation of the project involves coordination with the Secretariat of Works, Urbanism, and Mobility, responsible for licensing, impact analysis, and traffic adjustments at the city’s entrance.
Among the planned measures is the opening of an alternative access to the megastore, aimed at alleviating traffic flow on the BR-101 and better organizing the movement of passenger vehicles, buses, and trucks heading to the commercial point.
These mobility adjustments are deemed essential to avoid traffic bottlenecks on busier days, especially during promotions, holidays, and special retail dates.
By combining the construction of Havan’s megastore with traffic improvements, the project aims to reduce negative impacts on traffic and reinforce the image of Campos dos Goytacazes as a city prepared to receive large-scale investments.
Long-Term Effects on Retail and Campos’ Image
In addition to the immediate effects on jobs and revenue, the installation of Havan in Campos dos Goytacazes has the potential to alter the perception of large investors regarding the municipality.
The presence of a large national brand is often interpreted as a sign of confidence in the local market, especially when accompanied by adequate infrastructure and alignment with public policies for economic incentive.
Regionally, the megastore reinforces Campos’ position as a commercial reference in Northern Fluminense, broadening the range of services and consolidating the municipality as a shopping destination for neighboring cities.
By transforming the city’s entrance into a showcase for Havan, the project creates a new urban landmark that combines local identity, intense road traffic, and expanded consumer offerings.
In the medium and long term, how the enterprise integrates into the urban fabric and existing commerce will be crucial to assess whether the megastore will become a vector for balanced development or excessively concentrate consumption in the immediate influence area.
For the public sector and the local private sector, the challenge is to leverage Havan’s arrival to stimulate productive linkages, skill formation, and business diversification in the area.
In light of this scenario, do you believe that Havan in Campos dos Goytacazes will establish the city as the main consumption hub in Northern Fluminense, or is there still a lack of infrastructure and planning for this potential to be fully realized?
Nunca vou comprar nada desse velho ****…
Viva o comunismo e a **** que permitiram uma coisa dessas, 😅😅🤣🤣🤣😅😅🤣🤣🤣🤣tem que ser muito 🐮🐮🐮🐮🐮para acreditar nesse vad@bund0s criminosos q so ficam d3 mimimimi na internet com papinho de “perseguiçao politica, è perseguiçao sim, so q aos criminosos lesa patria