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Havan will close its store in the Neumarkt shopping center in Blumenau and transfer operations to a half-timbered megastore in the Historic Center of the city, the first of the chain in this format. The inauguration is scheduled for May, and the space freed up in the shopping center will receive new stores and restaurants.
Havan will close the doors of its store in the Neumarkt shopping center, in downtown Blumenau, to inaugurate something unprecedented in the history of the retail chain: a half-timbered megastore in the Historic Center of the city. The change was confirmed by Almeida Júnior, the shopping center manager, although there is still no official deadline for the closure of activities in Neumarkt. The inauguration of Havan’s new megastore is scheduled for May.
The area currently occupied by Havan in the shopping center will be part of an expansion of Neumarkt with new national stores and quality restaurants, whose announcement is scheduled for the end of May. For Blumenau, the movement represents a significant change in the local retail: the largest department store chain in Santa Catarina is exchanging a space inside a shopping center for its own operation in the tourist heart of the city.
Why Havan will close the store in the Neumarkt shopping center
The decision by Havan to end operations in the Neumarkt shopping center is directly linked to the construction of the megastore in the Historic Center of Blumenau. The retail chain opted to concentrate its presence in the city in a larger, proprietary space with a distinct visual identity, rather than maintaining a unit within the shopping center.
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Havan has not officially commented on the reasons for the change up to the publication of this article. However, the construction of an exclusive half-timbered megastore indicates that the company sees the Historic Center of Blumenau as an opportunity to combine commercial operation with tourist appeal, something that the space inside the Neumarkt shopping center did not provide.
Havan’s half-timbered megastore in the Historic Center of Blumenau
image: social media
The new Havan megastore in Blumenau will be the first unit of the retail chain built in half-timbered style, a construction technique characteristic of German architecture that marks the city’s landscape.
The half-timbered style uses exposed wooden structures filled with masonry and is one of the trademarks of the Historic Center of Blumenau, where shops, restaurants, and tourist buildings follow this pattern.
Havan’s choice of this architectural style is unprecedented in the chain’s history, which traditionally operates in standardized megastores with neoclassical facades and the iconic replica of the Statue of Liberty at the entrance.
The adaptation to the half-timbered style suggests that the company is willing to customize the project to integrate with the historic surroundings of Blumenau, a decision that may influence how the chain operates in other cities with marked architectural identity.
What will happen to Havan’s space in the Neumarkt shopping center
With Havan’s departure, the Neumarkt shopping center plans to use the freed area as part of a new expansion. According to Almeida Júnior, the space will receive stores from national brands and quality restaurants, whose announcement is expected at the end of May, coinciding with the inauguration of Havan’s megastore in the Historic Center.
The tenant swap represents an opportunity for Neumarkt to diversify its commercial offering. Havan’s departure frees up a large area that can be reconfigured to accommodate multiple operations, potentially attracting brands looking for a presence in Blumenau but finding no available space in the shopping center.
The impact of Havan in the Historic Center of Blumenau
The arrival of a Havan megastore in the Historic Center of Blumenau has the potential to alter the commercial and tourist dynamics of the region. The Historic Center concentrates craft shops, German cuisine restaurants, and tourist attractions that attract visitors year-round, especially during Oktoberfest.
The presence of Havan in half-timbered style may attract an additional flow of consumers to the region, benefiting neighboring commerce.
On the other hand, the installation of a large megastore in the Historic Center raises questions about traffic impact, parking, and harmony with the surroundings, topics that often generate debate among residents and local merchants in cities with preserved historic areas.
When will Havan’s megastore in Blumenau be inaugurated
The inauguration of Havan’s megastore in the Historic Center of Blumenau is scheduled for May 2025. Construction is underway, and images shared on social media show the structure in an advanced stage of construction, with the half-timbered facade already visible.
The inauguration timeline for Havan coincides with the announcement of new operations that will occupy the space freed in the Neumarkt shopping center.
For Blumenau’s retail sector, May will be a month of transition: the city loses a Havan store inside the shopping center and gains an unprecedented megastore in the Historic Center, altering the commercial map of the central region.
Havan will close its store in the Neumarkt shopping center and inaugurate a half-timbered megastore in the Historic Center of Blumenau, the first of the chain in this format. The change, scheduled for May, promises to alter the landscape of local retail and opens space for new operations in the shopping center.
With information from the portal ndmais.
What do you think of Havan’s decision to swap the shopping center for a half-timbered megastore in the Historic Center? Do you believe the change will benefit or harm the region? Leave your opinion in the comments and share with those who follow Blumenau’s commerce.
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