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The 128 GB iPhone 15 Hit R$ 3,946 on Mercado Livre, The Lowest Price Since 2023, With 46% Off During The Liquida 9.9 Campaign.
The iPhone 15 surprised the Brazilian market this Tuesday (09/09/2025) by reaching the lowest price since its launch. During the Liquida 9.9 discount campaign, the 128 GB model dropped from R$ 7,299 to R$ 3,946, with payment via PIX and coupon application on Mercado Livre, according to a survey by FDR.
The drop represents 46% off the original price and places the device below the average of R$ 4,099 recorded in the last 40 days.
The price cut occurs at a strategic moment, as the iPhone 17 starts to hit the market, but has not yet reached widespread availability in Brazilian stores.
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Where The Discount Is Available
In addition to Mercado Livre, major retailers have also reduced their prices to compete in the campaign.
On Amazon and Casas Bahia, the 128 GB iPhone 15 is listed for R$ 4,098.
The promotion, however, is temporary and valid only until the end of September 9 or while stocks last.
This movement shows how Apple and retailers use periods of major sales to clear stocks of recent generations, keeping devices in circulation even after newer models are launched.
Is The iPhone 15 Still Worth It In 2025?
Even with the announcement of the iPhone 17, experts highlight that the iPhone 15 remains a solid choice.
Apple has confirmed support for software updates until 2029, ensuring longevity for the device.
This means that, for at least four years, the model will continue to receive security improvements and new features.
Among the technical attractions that sustain its value are:
- 6.1” Super Retina XDR OLED Display with the interactive Dynamic Island notch.
- 48 MP Main Camera, accompanied by a 12 MP ultrawide and a 12 MP front camera with TrueDepth sensors.
- A16 Bionic Chip with six cores, providing top performance and energy efficiency.
- Battery with up to 16 hours of streaming, plus fast charging that recovers 50% in 30 minutes.
In Brazil, the model has nearly 20,000 reviews on Mercado Livre, with an average rating of 4.9/5.
Users particularly praise the quality of the cameras and the fluidity of the iOS system. Among the criticisms, reports of overheating during heavy use and limited battery life for those relying on the device during long days are noted.
Market Impact And Resale Value
The aggressive price cut of the iPhone 15 may influence both consumer behavior and the used market.
Traditionally, Apple models maintain high resale value, and the price drop may further boost demand, as many Brazilians take advantage of this differential to upgrade their devices with lower financial loss.
Additionally, the reduction reinforces Apple’s positioning in the premium segment, offering consumers a device with top-tier features for less than half the initial price.
The iPhone 15 remains in 2025 as a balanced option between performance, advanced cameras, prolonged support, and high resale value.
The price of R$ 3,946 during Liquida 9.9 represents a unique opportunity for those seeking a flagship from Apple without paying full price.
And you, do you think the discount on the iPhone 15 is the best chance of 2025 or would you rather wait for the iPhone 17?
Leave your opinion in the comments — we want to hear from those who have already taken advantage or plan to take advantage of this historic drop.
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