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Jeep Renegade, SUV That Previously Led the Brazilian Market, Receives Special Discounts for Taxi Drivers and Is Priced Below R$ 100,000; See the Details of the Offer
The Jeep Renegade, which was once the absolute leader in sales in the compact SUV segment in Brazil, is being offered for less than R$ 100,000 in the direct sales model for taxi drivers. The reduced price is part of Jeep’s strategy to regain market share amidst strong competition.
Currently, the Sport version of the Jeep Renegade has a suggested retail price of R$ 132,990, but with exclusive discounts, the price drops to R$ 99,068 in direct sales, attracting attention especially from professional drivers looking for an SUV with great cost-effectiveness.
Jeep Renegade Offer for Taxi Drivers Brings Significant Discount on the SUV’s Final Price
The exclusive condition that allows the purchase of the Jeep Renegade for less than R$ 100,000 is specifically aimed at registered professional drivers as taxi drivers. In direct sales, the discount approaches R$ 30,000, since the official price of the Sport version of the model is R$ 129,990 at regular dealerships.
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To ensure the benefit, taxi drivers must go directly to authorized Jeep dealerships and present documents proving their professional activity.
Renegade Now Comes with 1.3 Turbo Flex Engine in All Versions in Brazil
Since 2023, the Jeep Renegade has been offered in Brazil with a 1.3 turbo flex engine, with a maximum power of 185 horsepower on ethanol and 180 horsepower on gasoline, in addition to a maximum torque of 27.5 kgf·m. The transmission is always a six-speed automatic in front-wheel-drive versions and a nine-speed automatic in 4×4 versions.
These technical characteristics position the model as one of the most competitive options among compact SUVs with turbo engines in the country.
Why Did the Jeep Renegade Lose Ground in the Brazilian Market?
The Jeep Renegade was the best-selling compact SUV in Brazil in recent years, especially in 2018 and 2019, consistently leading the market. However, the current scenario features models such as the Chevrolet Tracker, Volkswagen T-Cross, and Hyundai Creta dominating the top sales in the segment.
In response, Jeep has focused on technical improvements, price reductions, and strategies like this direct sales model for taxi drivers, seeking to increase its competitiveness again in the national market.
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