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Luciano Hang Dismisses Exit of Havan From Brazil and Criticizes Rumors Circulating on Social Media, Reinforcing Plan to Reach 200 Megastores by the End of 2025

Published on 27/08/2025 at 11:31
Luciano Hang assegura que Havan segue comprometida com o Brasil, ampliando número de lojas mesmo com boatos de retirada diante de concorrentes internacionais
Luciano Hang assegura que Havan segue comprometida com o Brasil, ampliando número de lojas mesmo com boatos de retirada diante de concorrentes internacionais
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Can Havan Leave Brazil? Luciano Hang Makes It Clear. After Rumors, Luciano Hang Guarantees That Havan Will Continue Expanding in Brazil and Rules Out Any Exit from the Country.

In recent days, speculations on social media raised the question: Can Havan leave Brazil? Businessman Luciano Hang made sure to clarify the issue. In recent interviews, he reinforced that the chain has no plans to cease operations or move its operations abroad. On the contrary, the focus remains on expansion within the country.

The rumor arose with the arrival of new international competitors, such as the Japanese Daiso, fueling doubts about the sector’s competitiveness. But Hang assured that Havan is committed to Brazil, with plans to open new stores and generate thousands of jobs by the end of 2025.

What Luciano Hang Said About the Rumors

In interviews with outlets like Gazeta do Povo and appearances on podcasts, Luciano Hang emphasized that there is no plan for Havan to leave Brazil. He recalled that similar rumors began back in 2022 when he stated that he could reduce investments if the political landscape was not favorable.

However, these statements were misinterpreted. The businessman reinforced that he has never considered closing stores or moving the chain to another country. In August 2025, he emphasized again: “I could live anywhere in the world, but I chose to continue betting on Brazil”.

Confirmed Expansion of Havan

Despite the slowdown in the pace of expansion between 2023 and 2024, Havan continues to grow. According to official data, the chain already has 175 megastores in 23 states and the Federal District, present in over 139 cities.

The goal announced by Luciano Hang is ambitious: to reach 200 operational units by the end of 2025 and generate around 150,000 direct and indirect jobs. The businessman also made it clear that there are no plans for international expansion at this time, reiterating that the focus remains on the domestic market.

Numbers Reinforce the Company’s Solidarity

In addition to Luciano Hang’s statements, recent data confirm that Havan remains consolidated as one of the largest retailers in the country. There are over 25,000 direct employees and thousands of indirect jobs constantly growing.

Even with new international competitors arriving, the company maintains strength in the national retail sector. The numbers and goals make it clear that Havan is becoming increasingly consolidated in Brazil.

The controversy surrounding the chain’s exit was yet another reflection of misinterpretations of Luciano Hang’s statements. In practice, investments remain strong, with new stores under construction and large-scale job creation.

And you, do you believe that Havan will continue to grow in Brazil even with the entry of new foreign chains? What is your opinion on Luciano Hang’s strategy? Leave your comment and join the discussion.

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Maria Heloisa Barbosa Borges

Falo sobre construção, mineração, minas brasileiras, petróleo e grandes projetos ferroviários e de engenharia civil. Diariamente escrevo sobre curiosidades do mercado brasileiro.

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