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The JAC Hunter, Chinese Pickup Truck with 191 HP Turbodiesel Engine and 1,400 kg Carrying Capacity, Enters Pre-Sale in Brazil.
JAC Motors, a Chinese automaker, announced the start of the pre-sale of its new mid-size pickup, the JAC Hunter, in Brazil. The model, which had already been seen testing in the country and was presented at the 2024 Beijing Auto Show, marks a new phase for the brand in the national market. Starting this Friday (23), Brazilian consumers can reserve the version equipped with a 2.0 turbodiesel engine, one of the company’s main bets to compete with giants in the sector.
Engine and Performance of the JAC Hunter
The JAC Hunter comes equipped with a 2.0 turbodiesel engine, delivering 191 horsepower and a torque of 46.9 kgf/m.
The model also features an 8-speed automatic transmission, offering 4×4 traction with reduction and differential lock.
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These attributes position the Hunter as a strong competitor to already established models in the Brazilian market, such as the Toyota Hilux, Chevrolet S10, and Ford Ranger.
In addition to the expected robustness of a mid-size pickup, the JAC Hunter stands out for its carrying capacity.
With a capacity to transport up to 1,400 kg, it surpasses the main rivals, whose capacities range between 1,000 and 1,114 kg.
This differential can attract consumers who need a pickup that combines power and high carrying capacity for daily work.
The JAC Hunter impresses not only with its performance but also with its dimensions.
With a length of 5.62 meters, a height of 1.92 meters, and a wheelbase of 3.40 meters, the Chinese pickup presents itself as one of the largest in the segment.
These dimensions ensure the Hunter a prominent presence on Brazilian roads and greater stability, especially on uneven terrain.
Although JAC Motors’ main focus is on the robustness and functionality of the Hunter, the pickup’s design also deserves attention.
With modern lines and an imposing look, the Hunter aims to attract both those looking for a work tool and those wanting a vehicle for personal use, without sacrificing style.
Expansion of the Dealer Network
One of the main challenges faced by foreign brands in Brazil is the limitation of the network of dealerships and authorized service centers.
JAC Motors, aware of this obstacle, announced the expansion of its network of authorized service centers throughout the country.
The company now has 120 service points spread across Brazil, ensuring technical support and maintenance for JAC Hunter owners.
This expansion aims to minimize consumer concerns regarding maintenance and post-sale support, crucial aspects for the success of a pickup that promises to compete with models from established brands in the Brazilian market.
Price and Market Strategy
The price of the JAC Hunter was announced at R$ 289,900, positioning it in a premium segment in the pickup market in Brazil.
The price, although high, reflects the model’s attributes, such as high carrying capacity, power, and robust characteristics that set it apart from competitors.
JAC Motors’ strategy with the turbodiesel Hunter, however, goes beyond simply competing in the combustion pickup market.
The automaker is also planning to launch an electric variant of the Hunter, expected to arrive in Brazil by the end of 2024.
Although the exact date has not been disclosed, this electric version promises to further expand options for Brazilian consumers, especially those seeking more sustainable alternatives.
The decision to launch the combustion version before the electric version represents a shift in strategy for JAC Motors in Brazil.
Previously, businessman Sergio Habib, the brand’s representative in the country, stated that the company would only sell electric cars.
However, with the arrival of the diesel JAC Hunter, this vision has been revised, showing that the automaker is willing to adapt to the demands of the Brazilian market.
The arrival of the JAC Hunter in Brazil places the automaker in a competitive field with some of the biggest names in the industry.
Models like the Toyota Hilux, Chevrolet S10, and Ford Ranger are established references among consumers, and JAC Motors knows it will need to offer significant differentiators to capture a share of this market.
With the highest carrying capacity in the segment and a powerful engine, the Hunter has the potential to attract consumers who need a pickup for heavy-duty work but also value the technology and comfort offered by the model.
JAC Hunter in the Brazilian Market
JAC Motors has ambitious plans for the Hunter in Brazil. In addition to expanding the dealership network, the automaker plans to use the pickup’s launch as an opportunity to solidify its presence in the national market.
The Hunter, with its combination of power, robustness, and carrying capacity, is a strategic bet to compete in one of the country’s most fiercely contested segments.
The pre-sale of the JAC Hunter is already underway, and the first units are expected to be delivered to consumers soon.
With the launch of the electric version scheduled for 2024, JAC Motors hopes to further broaden its customer base in Brazil, offering options that meet both work and sustainability needs.
The JAC Hunter arrives in Brazil at a time of strong competition in the pickup market.
With a powerful engine, high carrying capacity, and an expanded support network, the Chinese pickup promises to compete with established models. The introduction of the electric version in 2024 should reinforce JAC Motors’ presence in the country, offering a sustainable and modern alternative for Brazilian consumers.
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