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Procon-SP Imposes Historic Fine After Disrespecting the “Do Not Call” Registry
The Banco Pan S/A was fined R$ 13,522,436.17 by Procon-SP for continuing to make telemarketing calls to consumers who were already registered in the “Do Not Call” program. The penalty is considered one of the largest ever imposed by the consumer protection agency in the State of São Paulo, according to the website Correio 24 horas.
What Caused the Fine Against the Bank?
The infraction occurred because the bank continued to call users who had requested a block on commercial calls. The 30-day legal deadline, counted from the registration in the system, was ignored by the financial institution.
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Procon Fines Banco Pan R$ 13.5 Million for Abusive Calls ❌ Procon-SP imposed a fine of R$ 13.5 million on Banco Pan for violating the law regulating unauthorized telemarketing. The bank continued calling consumers even after registration in the “Do Not Call” program. According to Procon, the legal deadline of 30 days to cease contacts was ignored, which constituted recurrence and commercial abuse. Highlights of the case: • Banco Pan failed to comply with formal requests to block calls • In 2021, it led the “Ranking of Disturbances,” with over 2,500 unwanted calls • In 2024, it had already been fined R$ 1.8 million by Procon-MG for failures in customer service • Consumers can file complaints through the website Consumidor.gov.br Procon emphasizes the importance of the Do Not Call program, which already has over 3.5 million registrations in SP. The case raises discussions about ethics in banking telemarketing and the need to improve compliance in financial institutions. Have you received persistent calls even after requesting not to be contacted anymore? Share your experience! #BancoPan #Procon #AbusiveTelemarketing #DoNotCall #ConsumerRights #ProconFine #UnwantedCalls #BankingCompliance #Oversight ☎️⚖️
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According to Procon-SP, this is a serious violation of the right to privacy and the consumer’s peace.
How Was the Penalty Calculated?
The sanction was applied based on three fundamental criteria that guide the accountability of companies in cases of violations of consumer rights. The first criterion considered was the seriousness of the infraction, which evaluated the negative impact of the practices adopted by Banco Pan on the affected consumers.
Next, the economic size of the institution was taken into account, meaning its financial capacity and structure, which directly influence the penalty amount. Finally, the decision was based on the guidelines established by the Consumer Defense Code, which ensures the protection of citizens’ rights against abuses by companies and financial institutions. These three elements were decisive for the imposition of the penalty in a proportional and fair manner.
What Is the “Do Not Call” Program?
The “Do Not Call” program is an initiative of Procon-SP that allows citizens to block unwanted telemarketing calls.
- After registration, companies have 30 days to cease calls.
- The block applies even to companies outside the state.
- Currently, the program already has over 3.5 million registrants.
Reports can be made directly on the website: www.procon.sp.gov.br
A Warning to Consumers
If you are also a target of persistent calls from banks or telemarketing companies:
- ✅ Register your number with the “Do Not Call” program
- ✅ Report abuses on the official website
- ✅ Know that the legislation protects your rights
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