Who Is the Billionaire Host of SBT Who Owns Amazing 19 Farms Across Brazil?

Written by Romário Pereira de Carvalho

Published on 27/02/2026 at 12:19

Updated on 27/02/2026 at 12:20

Imagem: Ilustração artística feita por IA

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At 70 Years Old, Ratinho Accumulates Estimated Wealth of R$ 1 Billion with 19 Farms, 150 Thousand Hectares in Acre, Over 50 Thousand Head of Cattle, and a Farm Bought for R$ 9 Million Valued at R$ 80 Million in Paraná

At 70 years old, Carlos Roberto Massa, known as Ratinho, has an estimated fortune of around R$ 1 billion, with 19 farms, over 50 thousand head of cattle, and a strong presence in the Brazilian agribusiness, which is the central basis of his financial structure.

The presenter built his fortune over decades in television and directed a significant portion of his earnings towards land acquisition.

Today, the Brazilian agribusiness represents the main physical pillar of his wealth, surpassing the income generated from the studios.

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He maintains 19 active farms in different regions of the country. These properties host a herd of over 50 thousand head of cattle, as well as areas dedicated to large-scale agriculture.

The crops include soybeans, corn, and coffee, with production aimed at both the domestic market and exports. The structure operates on a large scale, consolidating its presence in Brazilian agribusiness.

Expansion in Brazilian Agribusiness with 150 Thousand Hectares in Acre

Among the properties, the largest farm in the state of Acre stands out. The area totals 150 thousand hectares, making it the largest in the Acre territory.

The space is used for cattle ranching and also for legalized timber extraction. The land area is equivalent to the size of several medium-sized Brazilian cities combined.

This farm reinforces the scale of the presenter’s rural operation and highlights the weight of Brazilian agribusiness in the composition of his estimated wealth of R$ 1 billion.

Farm in Paraná Bought for R$ 9 Million Now Worth Over R$ 80 Million

In Paraná, the Ubatuba Farm, located in Apucarana, is dedicated to coffee production. The property was acquired in the early 2000s for around R$ 9 million.

Currently, after improvements in infrastructure and machinery and with the appreciation of the coffee sector, the market values the farm at over R$ 80 million.

The evolution of the property’s value illustrates the long-term strategy adopted by the presenter within Brazilian agribusiness, transforming initial investments into high-value assets.

Urban Investments and Grupo Massa Expand Business Operations

Although the farms constitute the physical foundation of his fortune, Ratinho also operates in the real estate market. He invests in the construction and leasing of small apartments, known as studios, with sizes ranging from 30 to 40 square meters.

As he has already explained, this model is considered one of the most profitable and secure in large cities. The diversification complements the earnings from Brazilian agribusiness.

In addition to the real estate sector, the presenter manages Grupo Massa. The conglomerate includes dozens of radio stations, television stations in Paraná, and brands of daily consumer products.

Family Structure in Business Management

To manage the business routine while filming programs in São Paulo, Ratinho established a family management structure. The executive leadership of the businesses is under the responsibility of his children.

Gabriel and Rafael Massa actively participate in the business and rural administration. This organization allows the presenter to maintain his television schedule while monitoring the results of the properties.

With this structure, he is able to divide his time between the studios and the farm headquarters. During breaks, he usually stays at the properties with his wife, Solange, whom he has been married to since 1981, and their nine grandchildren.

The combination of television, urban investments, and a strong presence in Brazilian agribusiness supports an estimated wealth of R$ 1 billion, consolidating an operation that goes beyond cameras and advertising contracts.

With information from CARAS.

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Who Is the Billionaire Host of SBT Who Owns Amazing 19 Farms Across Brazil?

At 70 Years Old, Ratinho Accumulates Estimated Wealth of R$ 1 Billion with 19 Farms, 150 Thousand Hectares in Acre, Over 50 Thousand Head of Cattle, and a Farm Bought for R$ 9 Million Valued at R$ 80 Million in Paraná

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Who Is the Billionaire Host of SBT Who Owns Amazing 19 Farms Across Brazil?

At 70 Years Old, Ratinho Accumulates Estimated Wealth of R$ 1 Billion with 19 Farms, 150 Thousand Hectares in Acre, Over 50 Thousand Head of Cattle, and a Farm Bought for R$ 9 Million Valued at R$ 80 Million in Paraná

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Farm in Paraná Bought for R$ 9 Million Now Worth Over R$ 80 Million

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