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Popular Soft Drink from the ’80s is Back on Store Shelves and Promises to Be a Sales Success. Check Out Everything About the History and Return of Slice Soft Drink.
Originally launched by PepsiCo in 1984, Slice quickly became a success in the United States for offering a unique proposition at the time: it was a soft drink with 10% fruit juice, which positioned it as a “more natural” option compared to competitors. With flavors like orange, grape, apple, and grapefruit, it won fans for its combination of taste and innovation. However, throughout the 1990s, the product lost ground and was eventually discontinued in the 2000s, making way for other PepsiCo brands, such as Sierra Mist.
Now, more than two decades later, Slice is back—but with a completely new look. Under the care of Suja Life, a U.S. company known for its cold-pressed juices and focus on healthy beverages, the soft drink has undergone a complete reformulation. The new version promises to please both nostalgic fans and today’s health-conscious consumers: each can contains only 5 grams of sugar, organic ingredients, and is enriched with vitamins and nutrients.
A Bit of History About the Popular Soft Drink of the ’80s
As the declining decade of the 1980s came to a close, the parent company PepsiCo was searching for a refreshing product to boost sales and market growth that fit the tone of the era. Thus, 1984 witnessed the arrival of Slice, a newly launched soft drink with citrus notes.
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When it was first introduced to the discerning public who drank soda in the social circles of the 1980s, the newcomer Slice, infused with fruit, proved to be an exceptionally successful blend, capturing a notable 3.2% share among all carbonated beverages in three years.
However, the fickle tastes of the time would prove to be a fertile ground for gaining attention. Despite brilliant marketing strategies, by 1988 Slice’s share had fallen below the 2% mark amid shifting preferences. Although the unique beverage had already demonstrated formidable promise, the sustained dominance expected from leading market influencers long eluded the reach of this passing trend.
Learn How It Came to an End
At the dawn of the new millennium, time had negatively impacted Slice’s citrus legacy. The flavor that gave rise to the brand, lemon-lime, was discontinued in 2000, surviving only with scattered descendants amid a soft drink market that had greatly evolved since Slice’s inception in the 1980s.
The parent company PepsiCo eventually completely replaced even these remnants in 2005, and the names Sierra Mist and Tropicana Twister covered whatever little remained of Slice’s varied flavor empire. Through the bittersweet cadence that marks the ups and downs of free enterprise, PepsiCo’s priorities shifted to other areas years before.
Slice had a brief return in 2006, although interestingly not in the form of a pure soft drink. The parent company PepsiCo entered into an exclusive retail partnership with Walmart to launch Slice One, a line aimed at diets with the artificial sweetener Splenda.
The Return of the ’80s Soft Drink
The popular soft drink from the ’80s is back on the market available in Orange, Classic Cola, Lemon-Lime, Strawberry, Ginger Ale, Grape, and Grapefruit Spritz flavors. The new Slice 2.0 can only be found in supermarkets in the United States.
With the promise of expanding its healthy line in the coming months, Slice is winning over both old and new fans, bringing back the nostalgia of the ’80s with a touch of health.
Slice brings the trio of prebiotics, probiotics, and postbiotics, being good for the gut with all the effervescence, flavor, and fluidity. The company claims it does not use high-fructose corn syrup or complicated words that customers cannot read. The product provides a carbonation sensation beyond just a soft drink made with real fruit juice.
According to consumer Maryjane, it feels like she is 12 years old again, as it has the same taste as always, bold, refreshing, and not too sweet. She doesn’t even miss the sugary soft drinks she used to drink.
Decadente década de 80? Foi a década que inclusive a própria PepsiCo se formou no mercado. Quem escreveu essa ****?