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Company from SC Bets on Cold Summer 2026 Campaign to Expand Access to Solar Energy, Relieve Electricity Bills in Summer, and Bring More Thermal Comfort to Consumers.
The growth in electricity consumption during the summer led Rudnik Solar Energy to launch, in Santa Catarina (SC), the Cold Summer 2026 campaign, an initiative aimed at encouraging the use of solar energy as an alternative to reduce electricity bills and ensure thermal comfort during the hottest months of the year.
The initiative was announced on January 22, 2026, through G1, in a context of continuous increase in electrical demand in Brazil. Data from the National Electric System Operator (ONS) indicates that energy consumption in the country grew 3.6% in 2025, a direct reflection of high temperatures and intensive use of cooling equipment. The sector’s expectation is to maintain this trend throughout 2026.
In light of this scenario, the campaign from the Santa Catarina company emerges as a practical response to rising electricity costs, linking self-generation, financial predictability, and thermal well-being for consumers.
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Cold Summer 2026 Encourages Solar Energy in SC During Summer
The Cold Summer 2026 is a promotional campaign created by Rudnik Solar Energy valid until February 14, 2026. During this period, customers who purchase photovoltaic systems receive a 9,000 BTU air conditioner, with heating and cooling functions.
The central proposal of the initiative is to allow consumers to get through the summer with more thermal comfort without increasing their electricity bills. By integrating the use of air conditioning with self-generated solar energy, the financial impact of high consumption tends to be reduced, especially during peak sunlight hours.
In states like SC, where high temperatures drive continuous air conditioning use, distributed generation gains relevance as an alternative to relieve pressure on the electrical system and household budgets.
Increase in Consumption Pressures Electricity Bills in Brazil
The Brazilian summer usually triggers peaks in electricity consumption. During this period, equipment such as air conditioners, fans, and appliances operate for longer, increasing demand on the grid.
According to the ONS, the 3.6% increase in consumption in 2025 reflects exactly this behavior. This increase directly impacts electricity bills, especially during peak demand moments when the electrical system operates closer to its limit.
In this context, solar energy consolidates itself as an efficient alternative, allowing part of the consumed electricity to be produced on the property itself. This reduces reliance on the conventional grid during critical periods, contributing to greater predictability in energy expenses.
Rudnik Solar Energy Links Thermal Comfort and Financial Savings
According to Rudnik Solar Energy, the Cold Summer 2026 campaign was structured to unite two factors that go hand in hand during the summer: comfort and financial control.
According to Ailton Soethe, the company’s executive director, summer peaks one of the highest electricity consumption rates, mainly driven by the continuous use of air conditioning and appliances. The proposal is to demonstrate that it is possible to face this period with more thermal comfort and less financial impact.
The executive states that the expectation is for the customer to notice the first benefits of solar generation shortly after the system installation, taking advantage of the higher solar incidence typical of the hottest months. The proposal reinforces solar energy as a functional solution not only in the long term but also for immediate use.
Technical Experience and Operation of Rudnik Solar Energy in SC and Brazil
Founded eight years ago in the municipality of Santa Terezinha, in the Alto Vale do Itajaí, Rudnik Solar Energy currently serves the entire national territory. The company has already exceeded the mark of 10,000 installed projects, consolidating its presence in the solar energy market.
One of the differentiators highlighted by the company is the adoption of structured technical processes, combined with continuous monitoring of systems after installation.
This model aims to ensure that the investment delivers the expected results throughout the entire useful life of the system. For the consumer, this represents greater security, financial predictability, and confidence in reducing the electricity bill over time.
Real-Time Monitoring Reinforces Solar Energy Efficiency
Another relevant point of the company’s operation is real-time monitoring of energy generation. This technology allows for continuous tracking of the performance of photovoltaic systems and rapid identification of any operational failures.
This constant monitoring is a decisive factor for the security of the investment. By detecting variations or failures, the company can act preventively, avoiding generation losses and financial impacts for the client.
The proposal is to ensure that the system operates according to the technical planning from the installation until the end of its useful life, ensuring that solar energy fulfills its role in consistently reducing the electricity bill.
Solar Energy Solutions with Storage for Electric Grid Failures
In addition to conventional systems, Rudnik Solar Energy also develops projects with energy storage, aimed at consumers who face frequent power interruptions.
In these situations, the impact is not limited to the bill’s amount. The instability of the electric grid directly affects the routine of families and businesses, compromising comfort, productivity, and safety.
The systems combine solar generation with backup solutions, reducing exclusive reliance on the traditional electric grid. These alternatives are more sustainable than conventional generators, which use fossil fuels and generate environmental impacts.
According to the company, the projects are customized, taking into account consumption history and conditions of the electric grid in each location in SC and other regions of the country.
Energy Education and Planning to Reduce Electricity Bills
With actions like the Cold Summer 2026, Rudnik Solar Energy claims that it seeks to go beyond the commercialization of photovoltaic systems. The initiative also aims to educate the market and strengthen the culture of energy planning.
The company bets on consolidating solar energy as a long-term asset, capable of generating financial predictability, stability, and ongoing savings.
By transforming energy generation into a monitored and reliable resource, consumers gain greater control over their expenses and lower exposure to the tariff variations of the conventional electric system.
Information About the Cold Summer 2026 Campaign
For those who want to know more about the Cold Summer 2026 campaign or about solar energy systems, Rudnik Solar Energy offers support through its digital channels.
Initial contact can be made via WhatsApp (47) 9923-1743, with support from a virtual assistant named Sol, who guides users on projects, system operation, and campaign conditions.
Solar Energy Gains Protagonism Amid Increasing Electric Consumption
The launch of Cold Summer 2026 in SC comes at a time marked by increasing electricity consumption and constant pressure on Brazilian families’ electricity bills.
By combining commercial incentives, thermal comfort, and self-generation, Rudnik Solar Energy reinforces the role of solar energy as a practical, sustainable, and financially predictable solution to face the hottest months of the year.
More than just a seasonal campaign, the initiative highlights the importance of rethinking energy consumption, positioning solar energy as a strategic ally for those seeking savings, stability, and quality of life throughout the year.
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