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In August, Toyota offers discounts of up to R$ 24 thousand for the public on models like Corolla and Yaris. The campaign promises to facilitate access to vehicles with exemptions from IPI and ICMS, in addition to factory bonuses. But is this offer as advantageous as it seems? Check out all the details and make your conclusions!
When it comes to saving money on a new vehicle purchase, any advantage makes a difference, especially in times of financial uncertainty. However, what few know is that Toyota has just launched a campaign that promises to shake up the automotive market in August 2024.
With a strategy aimed at a specific audience, the automaker is offering discounts that reach an impressive R$ 24 thousand. But what is the secret behind this offer that arouses so much curiosity among consumers?
Discounts and Exemptions: Toyota’s Campaign for PCD in August 2024
According to Toyota do Brasil, the new sales campaign for the PCD (People with Disabilities) audience is full of advantages.
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OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
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OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Customers who fit into this category will be able to benefit from exemptions from IPI and ICMS, in addition to an additional factory bonus that can reach 5% across the brand’s portfolio.
The initiative aims not only to facilitate access to high-quality vehicles but also to ensure significant savings at the time of purchase.
Highlighted Models: Corolla and Corolla Cross Undergo Price Adjustments
While July brought price increases for the Yaris Hatch and Sedan models, August reserved new features for other cars.
According to Toyota, the Corolla and Corolla Cross also underwent adjustments, with increases around R$ 2 thousand.
However, it’s important to highlight that the hybrid versions of the Corolla did not experience price changes. Still, the GLi versions of the Corolla Sedan and XR of the Corolla Cross continue to not be offered to the PCD audience, although they are intended for direct sales.
Detailed Discounts: Check Out Prices for PCD in August 2024
To make it easier to understand, check out the model options below with their respective public prices and PCD values, taking into account the exemptions from IPI and ICMS:
Toyota Yaris Hatch
Full IPI exemption + Proportional ICMS
1.5 XL CVT: Public Price: R$ 101,350.00 | PCD Price: R$ 80,939.93
1.5 XS CVT: Public Price: R$ 113,850.00 | PCD Price: R$ 91,906.87
1.5 XLS CVT: Public Price: R$ 125,750.00 | PCD Price: R$ 110,327.39
Toyota Yaris Sedan
Full IPI exemption + Proportional ICMS
1.5 XL CVT: Public Price: R$ 101,420.00 | PCD Price: R$ 81,001.35
1.5 XS CVT: Public Price: R$ 117,420.00 | PCD Price: R$ 95,039.03
1.5 XLS CVT: Public Price: R$ 130,520.00 | PCD Price: R$ 114,512.38
Toyota Corolla
Polar White Color
2.0 XEi CVT: Public Price: R$ 162,820.00 | PCD Price: R$ 142,850.93
2.0 Altis Premium CVT: Public Price: R$ 187,520.00 | PCD Price: R$ 164,521.60
1.8 Altis Hybrid CVT: Public Price: R$ 190,120.00 | PCD Price: R$ 166,802.74
1.8 Altis Premium Hybrid CVT: Public Price: R$ 198,890.00 | PCD Price: R$ 174,497.14
Toyota Corolla Cross
Versions
2.0 XRE CVT: Public Price: R$ 182,220.00 | PCD Price: R$ 159,871.63
2.0 XRE CVT: Public Price: R$ 195,420.00 | PCD Price: R$ 171,452.71
Conclusion: A Tempting Offer, But Is It Worth It?
Toyota’s new campaign certainly brings a unique opportunity for people with disabilities who wish to acquire a new vehicle with significant price reductions.
However, it is worth carefully evaluating all the conditions and restrictions involved to ensure that the deal is advantageous. With such a dynamic and competitive automotive market, this offer raises the question: to what extent are automakers willing to adapt their sales policies to attract new customers?
And you, do you think these discounts can really make a difference in consumers’ purchasing decisions? Share your opinion in the comments!
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