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Volkswagen Updated Its Sales Campaign With Discounts Up to R$ 37 Thousand in October 2024. Models Like Nivus and Taos Are Among the Most Affordable, Despite Price Increases on Other Models.
Get ready for news that will shake up the automotive market!
Volkswagen surprised many with an offer that promises incredible discounts for people with disabilities (PCD).
However, these discounts did not come without some surprises. Did all models make the cut? What are the values?
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Next, you will find out how these benefits unfold and whether it is really the right time to take advantage.
In October 2024, Volkswagen brought an unexpected update to its direct sales campaign aimed at PCD individuals.
The brand is offering discounts on various models, including IPI exemption and even factory bonuses.
The big highlight? Discounts that can exceed R$ 37 thousand, depending on the vehicle. But before getting too excited, it’s important to understand how these offers are structured.
The Increase in Discounts and Changes in Best-Selling Models
The first significant change came with the Nivus, one of the favored models among the public.
The Comfortline and Highline versions now offer a bonus that increased from 12% to 14%, which translates to a reduction of up to R$ 26,323.82.
However, it is worth noting that the Sense version, which previously had all tax exemptions, has had its sales temporarily suspended.
According to the website Mundo do Automóvel para PCD, this change may have been motivated by high demand or strategic adjustments in production.
What About the Taos?
Another car that surprised was the Taos. Even with the price increase, Volkswagen decided to raise the factory bonus from 10% to 12%.
This means that, for PCD clients, the model became more affordable, and the savings could exceed R$ 37 thousand in some versions.
But does this justify the overall price increase? That remains a question for those looking to seize the opportunity.
Other Models Worth Noting
Besides the Nivus and Taos, other Volkswagen models have also undergone attractive adjustments for PCD clients.
Among them is the Polo, which continues to be offered in the Sense, Comfortline, Highline, and GTS versions.
The Polo Sense, for instance, does not come with a factory bonus, but the intermediate version offers discounts of up to 9%, while the GTS, with a more powerful engine, has 12% discount.
Benefits also extend to the compact sedan Virtus, where all versions, starting in September 2024, received a 15% bonus.
And for SUV lovers, the compact T-Cross, already in its 2025 line, can be acquired with IPI exemption and bonuses of up to 15%.
Complete List of Updated Prices
If you’re curious about how much you’ll pay with these offers, here are the most recent values, already factoring in proportional ICMS exemption and other benefits:
| Model | Public Price | PCD Price |
|---|---|---|
| Polo Sense 170 TSI AT | R$ 103,090 | R$ 89,962.43* |
| Polo Comfortline 170 TSI AT | R$ 117,690 | R$ 102,114.02 |
| Polo Highline 170 TSI AT | R$ 124,390 | R$ 107,927.29 |
| Polo GTS 250 TSI AT | R$ 158,590 | R$ 128,797.30 |
| Virtus 170 TSI MT | R$ 115,390 | R$ 93,077.33 |
| Virtus Comfortline 200 TSI AT | R$ 134,990 | R$ 110,612.81 |
| T-Cross Sense 200 TSI AT | R$ 119,990 | R$ 100,676.83* |
| Taos Comfortline 250 TSI | R$ 196,990 | R$ 159,983.49 |
Exemptions and Eligibility for PCD
According to Mundo do Automóvel para PCD, in addition to the applied discounts, some models offer tax exemptions, such as full IPI and partial ICMS.
To qualify, customers must follow the legal requirements, which include the presentation of medical reports and supporting documentation.
In addition, the IPVA exemption can be an important differentiator in some states, making the purchase even more advantageous.
Is It Worth Buying Now or Waiting?
With prices fluctuating and new models being launched, the question arises: is it worth taking advantage of these discounts now, or is it better to wait for more updates?
This will depend largely on your immediate needs and the availability of vehicles in stock.
The recommendation is always to consult the dealership you trust and check if the desired model is available with the announced incentives.
But, reader, now we want to hear your opinion! Which of these Volkswagen models would you take home? Let us know in the comments!
Taos highline
Prefiro o desconto na picape Amarok
O Nivus Confort