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Even With Subtle Renewed Design, The Classic Volkswagen Saveiro Remains On Top And Wins Over The Public.
The Volkswagen Saveiro proves that time only strengthens its position in the market. With over 40 years of history and some strategic updates, Volkswagen’s light pickup continues its success, even after 14 years in the same generation. The result? A two-month waiting list at dealerships, according to data from the Auto Indústria website.
The renewed look, although discreet, pleased the public and generated high demand. So much so that Volkswagen has already needed to reorganize its production. Part of the production of the Virtus was transferred from the Anchieta factory in São Bernardo do Campo to São José dos Pinhais in Paraná, with the aim of making more room for the production of the Volkswagen Saveiro starting in 2025.
The CEO and President of Volkswagen Brazil, Ciro Possobom, made it clear that the strategy is to keep the Saveiro in the lead. “We want to continue growing above the market in 2025, with operations on two shifts in our factories. One of the products we’re missing is the Saveiro, which is why we’re going to make space in São Bernardo do Campo,” he emphasized.
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Tradition That Wins Over Generations
Launched in 1982, the Volkswagen Saveiro began its journey with an air-cooled boxer engine 1600 inherited from the Gol and has evolved significantly over the years. Among its three generations, the pickup went through the famous “Bolinha” in the 90s and reached the current configuration in 2010. Nevertheless, Volkswagen chose to maintain its essence with targeted changes.
“There is no old product, what exists is a poorly positioned product,” reinforced Roger Corassa, Vice President of Sales and Marketing at Volkswagen Brazil. This vision helped the brand create versions that cater to different audiences, such as the robust Saveiro Robust and the bold Saveiro Extreme, which replaced the Saveiro Cross.
Despite criticism over the timid updates in design and the less powerful 1.6 16V engine, which increased fuel consumption, the Volkswagen Saveiro continues to compete for prominence. Today, it competes with the Fiat Toro for the runner-up position in the light commercial segment, with just 102 units difference in the last month of October.
The Market Still Loves The Saveiro
The Volkswagen Saveiro remains one of the brand’s biggest successes in Brazil, balancing tradition, utility, and innovation. Even without a four-door version, a project that was abandoned, the pickup maintains its relevance. The waiting list is proof of this: the visual update was spot on, ensuring that the model stays on consumers’ radar.
Quero de volta a cabine extendida… se voltar eu compro…
Realmente é surpreendente uma pickup que não entrega nada em terreno off road. Enquanto a Strada tem filas desde que foi lançado o novo modelo e ocupa a liderança e a Saveiro continua sendo carro de boy pra carregar som enquanto a Strada tá puxando carga que é uma beleza. Tem que corrigir o título e colocar “Saveiro continua seguindo a Líder Fiat Strada”. Lembrando que o motor 1.3 Fire Fly é melhor otimizado e tem mais capacidade de carga que o 1.6 retrógrado da VW.
São só 2 opções no mercado brasileiro, e a Strada não está mais com a robustez que fez sua fama. Na realidade, quem precisa de uma pickup pequena, tem que se contentar com uma das duas.