14 Years, 40 Years of History, and 2 Months in Line: Volkswagen Saveiro Remains a Leader and Desired in Brazil!

Written by Rafaela Fabris

Published on 30/11/2024 at 13:05

Com mais de 40 anos no mercado e 14 na mesma geração, a Volkswagen Saveiro surpreende ao registrar filas de espera de 2 meses; modelo já foi atualizado, mas ainda disputa liderança no segmento de comerciais leves. (Imagem: Reprodução)

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Even With Subtle Renewed Design, The Classic Volkswagen Saveiro Remains On Top And Wins Over The Public.

The Volkswagen Saveiro proves that time only strengthens its position in the market. With over 40 years of history and some strategic updates, Volkswagen’s light pickup continues its success, even after 14 years in the same generation. The result? A two-month waiting list at dealerships, according to data from the Auto Indústria website.

The renewed look, although discreet, pleased the public and generated high demand. So much so that Volkswagen has already needed to reorganize its production. Part of the production of the Virtus was transferred from the Anchieta factory in São Bernardo do Campo to São José dos Pinhais in Paraná, with the aim of making more room for the production of the Volkswagen Saveiro starting in 2025.

The CEO and President of Volkswagen Brazil, Ciro Possobom, made it clear that the strategy is to keep the Saveiro in the lead. “We want to continue growing above the market in 2025, with operations on two shifts in our factories. One of the products we’re missing is the Saveiro, which is why we’re going to make space in São Bernardo do Campo,” he emphasized.

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Tradition That Wins Over Generations

14 years, 40 years of history and 2 months of waiting: Volkswagen Saveiro remains a leader and desired in Brazil! — Even without a four-door option, the Volkswagen Saveiro retains its essence with single and double cab versions, balancing practicality and style; recent updates solidify its success among light commercial vehicles.

Launched in 1982, the Volkswagen Saveiro began its journey with an air-cooled boxer engine 1600 inherited from the Gol and has evolved significantly over the years. Among its three generations, the pickup went through the famous “Bolinha” in the 90s and reached the current configuration in 2010. Nevertheless, Volkswagen chose to maintain its essence with targeted changes.

“There is no old product, what exists is a poorly positioned product,” reinforced Roger Corassa, Vice President of Sales and Marketing at Volkswagen Brazil. This vision helped the brand create versions that cater to different audiences, such as the robust Saveiro Robust and the bold Saveiro Extreme, which replaced the Saveiro Cross.

Despite criticism over the timid updates in design and the less powerful 1.6 16V engine, which increased fuel consumption, the Volkswagen Saveiro continues to compete for prominence. Today, it competes with the Fiat Toro for the runner-up position in the light commercial segment, with just 102 units difference in the last month of October.

The Market Still Loves The Saveiro

The Volkswagen Saveiro remains one of the brand’s biggest successes in Brazil, balancing tradition, utility, and innovation. Even without a four-door version, a project that was abandoned, the pickup maintains its relevance. The waiting list is proof of this: the visual update was spot on, ensuring that the model stays on consumers’ radar.

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JOSE NETTO

#91935

07/12/2024 14:48

Quero de volta a cabine extendida… se voltar eu compro…

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Joselito 100 noção

#89028

02/12/2024 18:22

Realmente é surpreendente uma pickup que não entrega nada em terreno off road. Enquanto a Strada tem filas desde que foi lançado o novo modelo e ocupa a liderança e a Saveiro continua sendo carro de boy pra carregar som enquanto a Strada tá puxando carga que é uma beleza. Tem que corrigir o título e colocar “Saveiro continua seguindo a Líder Fiat Strada”. Lembrando que o motor 1.3 Fire Fly é melhor otimizado e tem mais capacidade de carga que o 1.6 retrógrado da VW.

-1

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Alisson

#87933

01/12/2024 21:49

São só 2 opções no mercado brasileiro, e a Strada não está mais com a robustez que fez sua fama. Na realidade, quem precisa de uma pickup pequena, tem que se contentar com uma das duas.

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14 Years, 40 Years of History, and 2 Months in Line: Volkswagen Saveiro Remains a Leader and Desired in Brazil!

Even With Subtle Renewed Design, The Classic Volkswagen Saveiro Remains On Top And Wins Over The Public.

Tradition That Wins Over Generations

The Market Still Loves The Saveiro

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14 Years, 40 Years of History, and 2 Months in Line: Volkswagen Saveiro Remains a Leader and Desired in Brazil!

Even With Subtle Renewed Design, The Classic Volkswagen Saveiro Remains On Top And Wins Over The Public.

Tradition That Wins Over Generations

The Market Still Loves The Saveiro

Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

Study solves great ancient mystery: remains of Philip II, father of Alexander the Great, are identified in Vergina and resolves the enigma of the Macedonian royal tombs that had lasted half a century.

Larger than the Toyota Hilux and with a towing capacity of 3.5 tons, the new MG U9 2026 features a 2.5 turbodiesel engine, 520 Nm, 4×4 traction with three locks, and an almost full-size build.

Another Chinese giant prepares to enter Brazil: BAIC bets on the Arcfox T1, an electric hatchback that promises to compete with the BYD Dolphin, BYD Dolphin Mini, and Geely EX2 with a larger size and a range of up to 425 km.

Fiat Strada Turbo addresses the lack of power in the 1.3 versions with an engine of up to 130 hp, CVT transmission, and Sport mode, but evaluation reveals that the best-selling pickup truck in Brazil could still offer better braking, a larger screen, and more comfort for rear passengers.

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