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While Some SUVs Sell Like Hotcakes, Others Suffer from Low Registration Numbers, Becoming True Slow-Moving SUVs and Generating Losses. Discover Five Models in This Worrying Situation.
The SUV market in Brazil is notably heated, with many models leading the sales charts. However, not all sports utility vehicles share the same success. Some vehicles in this category are facing serious difficulties, recording alarmingly low registrations and becoming true slow-moving SUVs that worry manufacturers.
In this article, we will review five Slow-Moving SUVs and Crossovers that, despite their qualities and proposals, have not won over Brazilian consumers or face significant challenges such as high prices and strong competition, negatively impacting the brands’ results in the country.
Jeep Grand Cherokee: Luxury and Hybrid Power with a Price That Scares Consumers
The Jeep Grand Cherokee is one of the most traditional SUVs in the world, and its new plug-in hybrid generation has arrived in Brazil displaying grandeur, luxury, and technology. With full LED headlights, 21-inch wheels, three screens on the dashboard, and a mechanical set of 380 horsepower, it promises a lot. However, its price well above R$ 500,000 has deterred buyers. Despite being a “great SUV,” only 24 units were registered in Brazil last month, placing it among the Slow-Moving SUVs of the high standard.
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OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
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OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
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OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
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Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Hyundai Kona: The Electric (and Hybrid) Bet That Did Not Take Off in the Brazilian Market
The Hyundai Kona was an attempt by the brand to position itself in the electrified premium vehicle segment, with a futuristic design and technological interior. Available in hybrid and fully electric versions (with 136 hp and a range of nearly 300 km), the model suffers from a considered high price and a lack of public awareness. Hyundai has not invested in its marketing, resulting in extremely low visibility on the streets. Last month, only nine units of the Kona were registered, even though in some cases it is cheaper than BYD rivals.
Kia Stonic: The Light Hybrid Compact That Ended Up Ignored by the National Market
The Kia Stonic tries to stand out among compact SUVs with an urban proposal, adding a light hybrid engine (1.0 turbo engine from HB20/Creta plus a 48V system, producing 120 hp) for greater appeal and lower consumption. Despite a nice design, good equipment, and a competitive price, the Stonic has not won over Brazilians and goes largely unnoticed. In April, the last complete month recorded, the Kia model had only nine units registered, joining the list of Slow-Moving SUVs.
Renault Megane E-Tech: The Promising Electric That Has Not Yet Won Over Brazilians
With a bold design following Renault’s new identity and a fully electric powertrain delivering 220 hp and good range (close to 300 km), the Megane E-Tech arrived as a promise of electrification. Its interior impresses with quality finishes and technology, including multimedia with integrated Google. However, the public has not embraced the idea, and the model suffers from an apparent “lack of boldness” from the brand compared to the aggressiveness of Chinese automakers. The result: only seven units registered in the last month.
Peugeot 3008: Beauty and Sophistication That Were Not Enough to Prevent Being Among the Slow-Moving SUVs
The Peugeot 3008 is often praised for its elegant and sophisticated design, with sharp headlights, a three-dimensional grille, and taillights that mimic lion claws. The interior is also modern, with quality materials and an extensive list of equipment, including seats with a massaging feature. Under the hood, the well-known 1.6 THP engine with 165 horsepower.
Despite so many positive points, the car suffers from extremely low sales, mainly due to its price, which can reach R$ 280,000 in the top-of-the-line version. In May, the Peugeot 3008 had only two units registered, a number that firmly places it among the Slow-Moving SUVs in the market.
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