Myths Still Circulate and Can Be Costly in the Future for Those Who Fail to Protect Themselves Financially.
The life insurance has always been surrounded by doubts, prejudices, and popular beliefs that keep many people from purchasing this essential protection, as highlighted by AUVP Capital. Over the years, phrases like “it’s just for the elderly” or “money thrown away” have been repeated, but they hide information that can harm families in critical moments.
In practice, insurance has become a flexible, accessible instrument with different coverage options, going far beyond the idea of being useful only after the policyholder’s death.
To clarify, we have gathered eight myths that still survive in the popular imagination and show why it is important to know the truth before dismissing this option.
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Brazil produces too much clean energy and doesn’t know what to do with it: over 20% of solar and wind capacity was wasted in 2025 while investors flee and 509 renewable generation projects were abandoned in the last year.
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Piauí will produce a new fuel that replaces diesel without needing to change anything in the truck’s engine and reduces pollutant gas emissions by half: truck drivers from all over the Northeast are already celebrating the news that will arrive later this decade.
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A new Brazilian shopping center worth R$ 400 million will be built in an area equivalent to more than 4 football fields, featuring 90 stores, 5 cinemas, a supermarket, a college, and parking for 1,700 cars, potentially generating 3,000 jobs.
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Larger than entire cities in Brazil: BYD is building a 4.6 km² complex in Bahia with a capacity for 600,000 vehicles per year, but the discovery of 163 workers in conditions analogous to slavery has shaken the entire project.
1. Life Insurance Only Works When a Person Dies
This is the most repeated phrase and also the most misleading. Today, many policies include living benefits, such as payouts for severe illnesses, disability, or even daily hospital stay allowances.
This means that the insured can have financial support in unexpected situations without having to wait for a fatal outcome.
Moreover, the assistance can extend to services such as funeral support, which reduces immediate costs for the family. In other words, life insurance is not just about the end of life, but about protection throughout the entire journey.
2. The Company’s Group Insurance is Already Sufficient
Those who rely solely on corporate benefits are taking risks. Group insurance is basic and ceases to be valid as soon as the employment relationship ends. Additionally, they rarely include comprehensive coverage such as disability or severe illness.
Having individual insurance allows for values, coverage, and terms to be customized according to the contractor’s reality, ensuring continuity even in times of unemployment.
3. Life Insurance is Expensive and Only for the Rich
According to AUVP Capital, this is an outdated idea. The cost of premiums varies according to age, health condition, and chosen coverage, but it is possible to purchase plans that are cheaper than a streaming subscription.
The earlier you get coverage, the more affordable the protection will be. This shows that life insurance is not exclusive to millionaires, but a security tool for different income profiles.
4. Suicide is Never Covered
The Brazilian Civil Code defines a two-year waiting period. After this period, the payout is made normally. This rule seeks to prevent fraud, but ensures that, after the term, families are not left unprotected in delicate situations.
Talking about the topic is taboo, but it helps combat false information and reinforces that coverage goes beyond what many imagine.
5. Diseases Such as COVID-19 Are Not Covered by Insurance
During the pandemic, rumors circulated that insurance would not pay out claims related to COVID-19. The reality was the opposite: most insurers maintained coverage from the outset.
Additionally, many policies already cover severe illnesses, such as cancer, stroke, and heart attacks, with payments made while the insured is still alive, allowing for the funding of treatments or emergency expenses.
6. Life Insurance is Only for the Elderly
Another common myth. Purchasing at a young age reduces costs and increases the chance of approval without health restrictions, as the risk is lower.
Young people who financially support their families, have loans, or dependents can benefit from insurance just as much as older individuals. The earlier the purchase, the more advantageous the protection in the long run.
7. The Money Takes a Long Time to Be Released
Unlike inheritance processes, which can take years, life insurance offers immediate liquidity. Payment is made directly to the beneficiaries, without judicial bureaucracy, ensuring resources in urgent situations.
This factor is crucial to prevent a tragedy from also becoming a financial disaster.
8. Canceling or Changing the Insurance Is Impossible
Contrary to what many believe, insurance can be adjusted or terminated as needed. It is possible to increase or reduce coverage, change beneficiaries, or even cancel the contract.
This flexibility accompanies life stages: new jobs, children, debt repayment, or changes in income. It is not an eternal commitment, but an adaptable tool.
The misconceptions surrounding life insurance keep many people away from a resource that can make a difference in critical situations. Understanding the reality behind these beliefs is essential to protect not only the future but also the present.
And you? Have you fallen for any of these myths or know someone who has refrained from purchasing insurance because they believe them? Share your experience in the comments; your insights can help other readers make more informed decisions.

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