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The new Chery Tiggo 7, priced at R$135, is going through ups and downs in the Brazilian automotive market, generating several complaints among customers.
Caoa Chery's new Tiggo 7, initially seen as a great promise in the Brazilian automotive market, is facing long queues and numerous complaints, especially in relation to the Sport version. Although it has attracted many consumers with its value for money, the model is now dealing with a barrage of criticism.
Have you heard about the huge queues and growing complaints in relation to Caoa Chery's Tiggo 7? Why are so many customers angry and what is really happening with this car that seemed to be the great promise of the market? Let's analyze what is happening and understand all the details of this story.
Main reasons that are hindering sales of Caoa Chery's new car
When it was launched, Chery's car promised to revolutionize the SUV market in Brazil with an irresistible cost-benefit ratio. A sport version, for example, offered an impressive set of technology, comfort and performance for around R$135.000. This combination of price and quality quickly attracted the attention of consumers, who were looking for an alternative to these SUVs more expensive traditional ones.
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The brand invested in a modern design, efficient engine and a range of technological features that included a Multimedia Center with touch screen, hill start assistant and traction and stability controls. Furthermore, the brand offered a 5-year warranty, something that attracted a lot of attention from buyers who value safety and reliability.
This sudden popularity generated a domino effect on dealerships, which began to receive a volume of orders much higher than expected. The race for available models was so intense that they quickly formed Waiting line, some reaching an impressive 180 days. This unprecedented phenomenon in the Brazilian market surprised both consumers and the automaker itself, which was not prepared to deal with such demand.
Caoa Chery car already has more than 10 thousand registered complaints
A quick website search "Reclame Aqui" reveals the magnitude of complaints related to Chery's Tiggo 7. With more than 10.000 complaints recorded, it is clear that the automaker faces a significant challenge in managing consumer expectations. Most complaints are related to these long delivery times and failure to fulfill promises made by concessionaires.
Many consumers report that, after paying in full for the vehicle, they face a much longer wait than initially reported. For example, a customer who purchased the Tiggo 7 from Caoa Chery in March this year was informed that the delivery time would be 45 days. However, after more than 70 days, he still has not received the vehicle, causing enormous frustration.
Another common aspect in complaints is the divergence of information between the dealership and the manufacturer. While dealerships report deadlines of 30 to 45 days, the manufacturer confirms that the actual deadline is 180 days. This discrepancy creates significant confusion and increases customer dissatisfaction, who feel deceived.
Main complaints
Most complaints are related to these long delivery times and failure to fulfill promises made by concessionaires. Many consumers report that, after paying in full for the vehicle, they face a much longer wait than initially reported.
For example, a customer who purchased the car in March this year was informed that the delivery time would be 45 days. However, after more than 70 days, he still has not received the vehicle, causing enormous frustration.
| Problem | Overview |
|---|---|
| Delivery times | Long waiting times, often exceeding 180 days. |
| Divergent Information | Dealers report deadlines of 30 to 45 days, while the automaker confirms 180 days. |
| Inefficient Communication | Difficulties in getting clear and quick answers about the status of orders. |
In addition to deadlines, there are also complaints about communication and customer service. Many consumers report difficulties in getting clear and quick answers about the status of their orders. Some mention that when they try to contact customer service, they receive contradictory or vague information, which only increases the feeling of helplessness and discontent.
These complaints have a direct impact on the automaker's reputation. At Reclame Aqui, the manufacturer's average score has fallen, reflecting widespread dissatisfaction. This situation not only affects current sales, but can also harm future negotiations, as many consumers use the website to evaluate the reliability of a brand before making a purchase.
Communication and logistics challenges
The root of many consumer complaints about the model lies in the lack of clear communication and inefficient logistics between the automaker and its dealers. Let's delve deeper into these issues and understand how they are impacting the customer experience.
One of the main problems is the inconsistency in the information provided. This discrepancy generates enormous confusion and frustration among consumers, who often feel deceived and disrespected.
Delivery logistics do not seem to keep up with the high demand for the model. With a volume of orders much higher than expected, the automaker's production and distribution capacity was put to the test. The consequence is a waiting list that can reach six months, which is unacceptable for many buyers who expected a much shorter period.
Another critical point is the lack of transparency during the purchasing process. Many customers report that they do not receive regular updates on the status of their orders. When they try to contact dealerships or customer service, they often encounter evasive or contradictory responses. This lack of clear communication only increases consumers’ anxiety and frustration.
The automaker also faces difficulties in coordination between its different departments. There appears to be a disconnect between the sales team, logistics and customer service, which contributes to the mismatch of information. This lack of integration makes the process even more chaotic and inefficient.
Reflection: Is it worth the wait?
Do you think it's fair to wait up to six months for a car, even after paying in full? How would you react in this situation? These are questions that many consumers ask themselves as they face this long wait.
In addition to the deadlines for the Caoa Chery car, there are also complaints about communication and customer service. Many consumers report difficulties in getting clear and quick answers about the status of their orders. Some mention that when they try to contact customer service they receive contradictory or vague information, which only increases the feeling of helplessness and discontent.
These complaints have a direct impact on the manufacturer's reputation on Reclame Aqui and the manufacturer's average score has fallen, reflecting widespread dissatisfaction. The first measure to improve the model's sales is to improve communication. This means providing clear and consistent information about delivery times from the moment of purchase.
No one pays for the car in full without having received it. How naive of whoever did it…
We bought it on March 12th, it was invoiced on June 13th and we will receive the car next week…..
Reasonable time frame for a PCD purchase.
The competition is desperate lol….
No complaints about the car itself. The car is good, that's why everyone wants it!
And the consumption!”?? “fuel”
News ****, no problem with the car, just deadline problems. It's the problem that every automaker wanted, to sell more than they can produce
*sensationalist